Marketers and entrepreneurs have long known the power of word-of-mouth advertising. If you hear from someone other than the company itself that the product or service is very good, that is much more valuable than when a supplier says it about themselves in a purchased advertisement. For the company itself, this form of advertising is also much cheaper and more sustainable. And so, smart entrepreneurs have always focused on satisfied customers, because they not only come back themselves but also act as unpaid sales representatives.
Much of today's sales are online
Entrepreneurship and the sale of products and services have changed completely in recent decades. From physical sales in stores, at markets, and at trade fairs, the focus is now much more on online sales. Many companies even sell exclusively online. Which online channels are used often depends on the nature of the product or service, the entrepreneur's preference, and the likelihood of success. What is true, however, is that sales through large platforms such as Bol are becoming increasingly important. Large groups of potential customers browse there for purchases. And if you are present there - and ensure that you stand out - it is a very good acquisition channel.
Word-of-mouth advertising in 2026
What has not changed in all that time is consumers' need to hear about others' experiences with a particular product or service before making a purchase decision. In 2026, however, the frame of reference we use as consumers has expanded from exclusively family and friends you spoke with physically or by phone to unknown other consumers who, in the form of a review, let other consumers know their experiences with the company, product, or service. Reviews have thus effectively become word-of-mouth advertising in 2026, and more reviews on Bol mean a better chance of sales through the largest platform in the Netherlands, assuming, of course, that you as an entrepreneur ensure that customers are positive and therefore write positive reviews.
Collecting reviews on Bol can be very complicated and time-consuming
If you are active on Bol to take advantage of its enormous buyer potential, it is important that you optimally utilize this modern form of word-of-mouth advertising, i.e., collecting reviews, to convince potential customers who see your product on Bol to press that "buy" button. There was a time when you could buy bulk reviews, all fake of course. Fortunately, that is now forbidden. So you have to ensure genuine, honest reviews from real customers. And that is not always easy.
After a product purchase, you have to approach the customer via email with a request to leave a review. And asking for reviews is subject to strict requirements nowadays and also demands the right tone and persuasiveness. Do you know how to do that? And do you have the right knowledge, resources, and sufficient time to delve into a compelling way to collect Bol reviews? Perhaps not. Therefore, leave the collection of reviews on Bol to experts, so you can use your scarce time and energy to improve your product or service or further expand your listing on Bol.
Collect reviews on Bol easily and effectively
If you want to collect Bol reviews in an easy and effective way, it is best to use the software solution from Bolmate. These specialists are the only officially recognized software partner who sends review emails completely according to the rules. By using their service, you can be sure that collecting reviews on Bol is done legally. This boosts the confidence of new customers to buy from you, and thus also your revenue on Bol. With the help of available templates, you can quickly create a high-converting review email using the convenient drag-and-drop editor. Then you don't have to worry about it anymore and can dedicate your time to other aspects of entrepreneurship.
