STEP 1 - Create a Shopify account

Getting started with Shopify is not difficult, you create a free account here for 14 days without a credit card. This way you can easily discover for yourself whether Shopify is right for you and what the options are.

Shopify is one of the largest and most up-to-date e-commerce software. The most beautiful and most converting webshops are built with this platform. It is a great platform with which you can set up a professional webshop in no time, complete with the best marketing gadgets that help you and your company to a higher level.

Create a Shopify account

STEP 2 - Choose a Shopify theme

The appearance of your webshop is determined by the layout. The default layout (the shell, called the 'theme' of your webshop at Shopify) is Dawn. It's actually a pretty good start, but there are over 70 themes to choose from, so be sure to take a look around. The 9 free themes of Shopify, Supply, Debut and Minimal have been translated completely into Dutch, you don't have to do anything about that anymore. In addition, for a paid theme you often pay around $300 once, which is relatively a very fair price, considering how incredibly extensive themes often are. Think of style variants, colors, fonts, Instagram feeds and many options to transform the theme into your own branding.

Choose a theme

STEP 3 and 4 - Translate and make it multilingual

Step 3 - Translate the Shopify theme

The basis of Shopify is in English. Ideal if you want to start an English-language webshop, but if you want to translate everything into Dutch, that is of course also possible. Preferably choose a theme that can also be translated into Dutch. This is possible for many of the themes, take a good look at the description or ask the supplier.

Step 4 - Make Shopify Multilingual

Until recently, you needed an app to offer your shop in more languages. But after the launch of Shopify Markets, Shopify introduced Shopify Translate & Adapt in 2022. Now you can automatically translate your shop into two languages ​​for free.

Learn more about Shopify Translate

Our webinar 'Why and how to move to Shopify?' show you how this powerful e-commerce platform helps you increase sales, simplify administration and strengthen your brand. Whether you're a starting entrepreneur or already have an established webshop, there's no better time to make the move to Shopify.

STEP 5 - Link payment methods

iDEAL is the number 1 online payment method in the Netherlands and BanContact (KBC and Belfius) in Belgium.

Shopify Payments
Shopify Payments is the easiest way to accept payments online. You don't have to link an external payment provider, everything goes within the Shopify system. Shopify Payments automatically accepts all major payment methods, such as iDEAL and credit cards. Shopify Payments is now available for the Netherlands and Belgium. For other payment methods, use Mollie.

NICE: If payment is made via Shopify Payments, you do not pay a fee!

STEP 6 - Set up shipping costs and link shipping services

Do you sell services, products that fit through the letterbox or products that can only be sent with a parcel service? Check that carefully for yourself, determine the shipping costs and set them properly. You can also link a service such as MyParcel or Sendcloud. The latter has a free Shopify plugin and integrates PostNL and bpost, but also UPS and DHL. Just like Mollie, Sendcloud is nice and complete.

STEP 7 - Create and write your general pages

The pages that every webshop needs can be found below. In the SYSO tool Webshop blueprint we discuss every part and page in detail. Think of the essential, universal pages that describe and support your webshop. So what do you have to think about?

Main navigation : home, new, sale (or outlet), shop, about us, blog, contact

Footer : menu (repeat main navigation), customer service, terms and conditions, privacy disclaimer, delivery time & shipping costs, returns, guarantees & complaints, payment methods

All these pages require text, well written, that fits your brand and branding and is SEO-proof.

More info about the Webshop blueprint

It is a super up-to-date SaaS system, which assures you of the most recent technology in the market.

It is a safe system with little down time.

Shopify is incredibly customer-friendly, both the system and the 24/7 support you get.

Shopify offers many apps (both free and paid) that add a lot of value to a successful webshop.

Marketing is nicely integrated into the system, allowing you to go next level with goals, retargeting and customer service.

In addition to e-commerce, the system also has a solid POS capability (for your offline sales).

Facebook and Instagram shopping were both fixed in no time.

From a design perspective, we believe that there is no other webshop system that has such beautiful templates as standard.

Step 8 - Fill your Shopify shop with products

Whether you sell 1 or 100 products, you must enter them.

Are you moving to Shopify from another web store software? Then a migration of your database is often possible (also from Mijnwebwinkel!). Migration in this case means that there are online services that transfer your products and often order history and customer data (securely!) from one system to another system. If you have a lot of products, that's very handy! If you have less than 150 products, then manual transfer of products is often advisable because you then start with a 'clean slate' and no strange coding, etc., moves with it.

STEP 9 - Always do a few test orders yourself

If you have published your Shopify webshop and it is accessible to the rest of the world, always place an order yourself (before you start promoting).

Create a test item of €1,- and/or a 100% discount code and place an order. Check whether the process is running smoothly and whether you are receiving the correct email notifications.

Allowing others to test this way is also a good idea.

STEP 10 - Your shop is live, now what?

Yes, it can go that fast. Setting up an online store has never been easier than it is now. You are live for almost nothing and your promotion can also be done smartly, without too much costs via social media and a free Mailerlite account. Is your shop located? Then you now have two choices: get started yourself or make your new company world famous with some help. And we can help you with that last choice!

With 20+ years of experience in branding, e-commerce and online marketing, we know exactly what's going on now and what's to come. We know Shopify through and through. We know where the opportunities lie, how to apply branding smartly and we always have useful tips & tricks for more conversion.

How can we help you?

My name is Mariko Naber, I am a branding and online marketing expert, with a great love for ecommerce and founder of SYSO. Together with my partner Mark I have design agency Loaded ink BNO and I ran my own jewelry label and popular webshop Applepiepieces (sold in 2017) for 10 years.

Over the past 20+ years, we discovered strategies and formulas that made our own businesses and those of hundreds of others mega successful. Since 2014, our enormous treasure chest of knowledge and experience, critical view of the current paths and BNO membership have made SYSO the ultimate go-to for Dutch and Belgian online entrepreneurs.

We understand large, small, the profession, online business and you. We, Mariko, Mark and team SYSO, are happy to help you with a successful company that makes you proud and that takes care of your freedom.

Silke Gertsen - Mt-sfeeridee.nl

Nice personal advice

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

We first had SYSO restyle our branding and have a website update done. Within four years we had already outgrown our jacket on our previous platform and Mariko also helped us with the construction and move to the new platform, Shopify . Best choice ever, we couldn't have done this without Mariko and her team! Personal guidance and interest were the absolute decisive factor for us to message Mariko a second time for this great job.

Silke Gertsen - Mt-sphereidee.nl

Suzanne Peters - Littlesuzies.nl

Without SYSO I certainly would not have come as far as now

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Everything was to your liking because after the intake Mariko understands very well how someone works and what goes with it. I am happy with the result. Switching to a clearer niche was also the best choice ever. The webshop fits me perfectly and now sells so much better than before. The new webshop went live on 2 December. 14 days later Suzanne already had more than 1/3 of the annual turnover of the year before and the numbers are still rising.

Suzanne Weltens - Littlesuzies.nl

Maaike Kamminga - Ietsmooisvoorjou.nl

No quick, smooth talk but structure, peace and confidence

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

I experience the collaboration with Mariko from Sell yor stuff online as very pleasant. No quick, smooth talk but structure, peace and confidence. Also a pep talk every now and then. She first tries to get a good idea of what I feel comfortable with and she aligns her ideas with that. She took me step by step through the development. The end result is a webshop that suits me, feels good and works well. All this ensures that I will definitely recommend SYSO."

Maaike Kamminga - Something Beautiful For You

For the online entrepreneur who grants her or his company a professional, unique and powerful online presentation. Webshop owner, coach, service provider, photographer, SME or freelancer... it doesn't matter what you do. If you have a business, you also need a good webshop or website to get everything out of it!

Due to the correct composition of the working method, we can offer high-quality BNO quality for an attractive price. This way of working has absolutely proven itself over the past year due to the large number of entrepreneurs that we have been able to help with a brand new branding. If your needs go beyond what is offered here, please contact Loaded ink BNO .

Frequently Asked Questions

Where has the Shopify course gone?

Our Shopify course has been archived after more than 3 successful years. However, you can contact us for Shopify webshop construction and coaching in the field of online business and therefore also for making your webshop successful!

My (old) shop or site can still work for a while, right?

If you are in doubt about this, you are usually ready for something new and fresh.

Is a good webshop or website really that important?

Running a business without a website is simply a shame. There is no such thing as a webshop without a webshop. In our opinion, a GOOD webshop or website is the only option. What good is something that is not good and therefore does not attract customers, does not give success and does not generate revenue? Let's face it, you are worth much more than that!

Shall I start an Etsy shop?

Yes, that's possible. In some cases this is certainly advisable, but an Etsy shop is not a website or webshop. So to find out what suits you, you first have to determine your goal. We can also do that together. In addition, an Etsy shop also needs marketing, a plan to generate exposure, customers and sales.

How long does it take?

If our planning permits, a new webshop or website can be realized within 4 weeks.

Can I combine a new webshop with a new logo and branding?

Yes please! This is often done, just look at the Case Studies , and this way you know for sure that the complete branding is in line with each other.

I have a cousin who…

No. Just request a quote .