Did you know that ads with a positive approach perform up to 94% better? In a time when consumers are bombarded with stimuli and advertising daily, they crave peace, authenticity, and positivity. New research from Pinterest and media agency MAGNA confirms: it's not just the message that matters, but also the environment in which you advertise. In this article, you'll discover why positive advertising is so impactful and how you can implement this strategy immediately to increase reach, trust, and conversion from your online store marketing.
Consumers appear to view advertisements on positive platforms:
-
Found to be twice as reliable
-
1.5 x more fun to like
-
up to 94% more likely to take action
-
Spend 15% more time viewing ads
In other words, positivity sells
And that's not only logical, it's also measurable. Because when people feel good, they're more open to inspiration and action. The research even shows that with the exact same ad and the same media budget, up to 24% more sales can be generated on a platform that's perceived positively.
In an age where algorithms, news feeds and ads fight for attention, there is one clear advantage that many brands still overlook: the power of a positive brand experience.
What does this mean for your webshop?
As an entrepreneur, you can cleverly capitalize on these insights by positioning your brand in an environment where your target audience feels comfortable, enjoys browsing, and is open to purchase. That's precisely the role of Happlify .
Why Happlify works
Happlify is a curated shopping guide and lifestyle platform for feel-good online stores. A place where consumers shop consciously, get inspired by the stories behind brands, and where positivity reigns supreme. A win-win situation, if you ask us, because it works well for you and you're making the world a little more beautiful. And every little bit helps.
Reason 1 - An environment where your brand comes into its own
Happlify attracts a target audience that lives consciously, appreciates fine products with a story, and is inspired by small businesses. By positioning your brand among similar feel-good webshops , your visibility not only increases—but above all, it becomes more valuable.
Reason 2 - No algorithm, but real attention
At Happlify, no complicated algorithms determine whether your product is seen. The algorithm is democratic—everything is scrambled daily—and you receive genuine attention through:
-
The shopping guide, inspiring blogs and interesting competitions
-
Sunday morning newsletter with almost 12k readers (growing)
-
The Happlify Magazine and the Feel Good Webshop Award
-
Joint ad campaigns
Reason 3 - Creative and transparent collaborations
You're not alone. At Happlify, we're here to help. We offer creative opportunities for visibility, such as contests, themed pages, or collaborations with brands, online stores, and influencers that truly align with your brand.
What does it yield?
Happlify not only offers more visibility, but also:
-
Strengthening your brand in a positive context
-
Higher involvement of a targeted, qualitative target group
-
Credible, positive content that seamlessly connects with our audience
With the right environment, your marketing will suddenly work much better – without having to invest a mega budget.
Is that something for your webshop?
Do you have a feel-good webshop and do you want:
-
More visibility among the right target group?
-
Want to position your brand in a positive way?
-
Want to piggyback on campaigns and inspiring content?
Then Happlify is the place for you.
