Strong branding is the basis of your success

Branding is the secret ingredient that sets your company apart from the crowd. Without strong branding, it is difficult to stand out in the crowded market.

Why invest in branding?

A professional appearance makes the big difference between make or break. When you think about the look & feel of your company, you can almost visualize it. You 'feel' how it should be done, you may even have examples and color ideas, but you can't get it 'on paper' the way you want it. That's frustrating. You know that your company needs the very best branding to be successful and other companies look so good, success seems to flow to them.

You may have already looked around, but the right party to design a logo and corporate identity for you has not yet been found. You may have already wondered whether - oh horror - you won't just do it yourself, but deep down you know that it 'has to be done right' if you want to take your business seriously. Is it somewhat correct? Then you are in the right place!

We have now provided hundreds of entrepreneurs and organizations with a unique logo and matching branding. Just check out the logo wall .

Below you can see approximately how we work. It is a beautiful process where you see your idea come to life.

Intake - you complete the online intake and we have an introductory meeting (by telephone). All your wishes are noted

Mood board - based on the intake, a design mood board is created and filled with atmospheric images

Design phase - if you are satisfied with the mood board, we will start designing

Presentation - the result is presented digitally and discussed by telephone

Delivery - the design is implemented. At the end, you will receive a complete brand board and all logo and branding material digitally

Completion - to conclude, we call about the implementation. Here you can ask anything and we will evaluate the process

How nice would it be if...

You and your love brand will soon stand head and shoulders above the competition.

You are confident because you no longer have to hide behind a 'so-so' logo.

You can present yourself professionally and are therefore taken seriously by those around you.

Want to get acquainted?

Let's talk

My name is Mariko Naber, founder of SYSO, I am a branding and online marketing expert, with a great love for ecommerce. Together with my partner Mark, I have run the design agency Loaded ink BNO since 1997, with which we work for clients such as Unicef, Mercedes-Benz, Unilever, Dr. van der Hoog, HTM, Province of Zeeland, AkzoNobel, Heinz, ANWB, AvroTros and many more.
I also ran my own jewelry label and popular webshop Applepiepieces for 10 years (sold in 2017).

In 2014 I wrote the bestseller Sell your stuff online and we discovered strategies and formulas that made our own businesses and those of thousands of others mega successful. Our enormous treasure chest of knowledge and experience, critical view of well-trodden paths and BNO membership have made SYSO the ultimate go-to for Dutch and Belgian online entrepreneurs for years.

We understand big, small, the profession, online entrepreneurship and you. We, Mariko, Mark and team SYSO, are happy to help you with a successful business that makes you proud and that takes care of you your freedom.

I was immediately sold

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

The new branding is great! It's beautiful and cheerful, but not childish. I can go in many directions with it. During the intake we discussed what I would like for branding. I found it very difficult to put into words, but Mariko understood me immediately. She also quickly came up with the new logo that she designed, and I was immediately sold. So nice!

Mai -

Stephanie -

My logo is even more beautiful than I could have imagined

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

I am so very happy with the result, it is even more beautiful than I could have imagined. Received a lot of comments that it looks so good and professional and really suits Hippy. I also feel better as a company because of this, I can be there, it really stands out and I'm super proud! With the DIY Shopify course I built a new webshop so that I could get off to a good start with my brand new branding. With some help from Mariko here and there, the webshop is also shining and it is going very well. It's quite an investment as a small business owner and I really had to think about it, but is it worth it? hell yes!

Stephanie -


⭐️ ⭐️ ⭐️ ⭐️ ⭐️

I initially hesitated to have the branding done by SYSO, because I found most branding designs too cozy, I didn't doubt their abilities, but more whether they would fit my brand. That doubt has been completely removed by looking at designs from Loaded ink (Mark and Mariko's branding agency). Communication with Mariko is nice, not rushed or rushed. The presentations are clear and I really saw the translation of my questions.

Gitte -

No quick, smooth talk but structure, peace and confidence

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

I experience the collaboration with Mariko from Sell yor stuff online as very pleasant. No quick, smooth talk but structure, peace and confidence. Also a pep talk every now and then. She first tries to get a good idea of what I feel comfortable with and she aligns her ideas with that. She took me step by step through the development. The end result is a webshop that suits me, feels good and works well. All this ensures that I will definitely recommend SYSO."

Maaike -

logos + branding designed by SYSO

They went before you

Frequently Asked Questions

What do you get?

Custom logo
- logo, logo variants and/or logo

Look & feel
- custom color palette
- fonts and typography use
- social media: a summary of a number of images and posts
- design elements: use of images, icons, patterns

- brand master plan: the basis of your complete branding
- brand board: for consistently implementing your brand, regardless of who is doing your marketing

- Canva service: we are happy to get your new branding ready to go in Canva

Who is it suitable for?

Retailer, webshop owner, creative entrepreneur, designer, photographer, illustrator, stylist, clothing or lifestyle brand, virtual assistant, writer, freelancer, coach or teacher, SME or self-employed person... it doesn't matter what you do. If you have a business, you need branding to distinguish yourself from 'the rest'.

My (old) logo can still work for a while, right?

If you are in doubt about your branding, you are usually ready for something new and fresh.

Is branding really that important?

Yes, image really is everything when it comes to entrepreneurship. A potential customer 'feels' that something is not right if your branding is not right, he / she will not trust it and therefore not make a purchase. A very personal 'face' of you and your company also ensures that your target group remembers you and preferably as positively as possible of course!

Maybe I should do it myself

Designing your own logo is like participating in a professional dance performance in front of a huge audience, without ever having had dance lessons. Or jump into the deep end without being able to swim. Or light a fire in nature without knowing how to make a fire. Do you understand?

Are there any of those online logo generators?

Yes, there are. A lot too. But that's all there is to it. If you are a self-respecting entrepreneur who wants to make her or his company a smashing success and wants to proudly stand behind the company... Is. That. No. Option. Trust us. Moreover, just a logo is not branding.

I have a cousin who…


I already have a logo, can I have it restyled?

Yes, please! Restyling an existing branding is a very sensible option because it does not affect the reputation of the brand / company, but rather renews it and makes it fresh. Well done of course. But you can trust us

What if I don't like the design now?

That has not happened before in 20+ years (!) and in all cases we always solve something like this properly. You're not happy, we're not happy.

How long does a route take?

If our planning allows, complete branding can be completed within 4 weeks, even including a webshop if urgent.

Can I combine this with building a website or webshop?

Yes please! This is often done and so you can be sure that the complete branding is in line with each other.

What does BNO quality mean?

The marketing and design industry is a free sector. This means that everyone can call themselves a marketing, branding and ecommerce expert. Unfortunately, this also means that not everyone actually is. To guarantee quality, there are two renowned associations in the Netherlands that you can join as a person and/or company. This is only possible if you have the appropriate qualified training and/or can prove that you offer products and services that are worthy of the industry. Sell your stuff online has this important qualification at BNO at both marketing and design level. For you, this means that you are guaranteed to work with a professional party.

Let's do this!

⭐️ If you made it all the way here, this is your sign. Left or right, this is your destiny. Your life is going to change. Let's do this! Book that free focus call .

With a rock solid surf...

you distinguish yourself from your competitor, the customer immediately knows who you are and what you do. You remain in the memory of your customer!

gives you self-confidence as an entrepreneur, with this you can take on the world!

you have the ultimate foundation for a successful business that will take you miles further!

Ready to take your brand to the next level? Request a no-obligation quote now and discover what we can do for your company. Let's DO this!