"How a startup made $1 million in its first 28 days"
Spoiler alert: with email marketing. Not surprising, because with this holy grail you influence the three most important growth multipliers: more customers , more orders and a higher order value . Trust me: this will give your company a mega boost.
NOTE : the complete nurture email series case study of the $1 million startup in question can be found in detail in our course. But: first things first...
You've been dreading it for a while: that newsletter...
There are a lot of practical hassles that hold you back. Because: which system do you choose, how often do you send, what should you write, when do you spam? How do you ensure that you send a newsletter that is appealing and effective and how do you get (the right) audience on the mailing list?
It's logical that it will make you feel a bit dizzy
That is exactly why we developed this course. We know that the newsletter is the basis for good marketing and great turnover. In addition, it offers a huge opportunity to inspire your followers in your own way and make them enthusiastic to continue ordering from you again and again.
It's really true: the newsletter gives you ten (!) times more traffic than all social media combined. That's a lot, right?! Ten times!
The strategy: around the newsletters, an entire year's communication is mapped out in four quarters. The newsletter fits perfectly into the sales funnel and provides good, structured communication with our customers and followers, generating traffic and turnover. I'll just say it again: TEN times more traffic than all social media combined.
Email Marketing Magic - Online Course
If you choose SYSO VIP , you have all SYSO tools at your disposal, including this tool.
Have a question?
Email Marketing Magic - Online Course
I am Mariko Naber, founder of SYSO and expert in branding and online marketing. Together with my partner Mark, I have been running the design agency Loaded Ink BNO since 1997, with clients such as Unicef, Mercedes-Benz and Unilever. I also sold a successful jewelry label and webshop, Applepiepieces, in 2017. I wrote the bestseller 'Sell your stuff online' about this, which has now been reprinted five times.
Over the past 20+ years, we discovered strategies and formulas that made our own businesses and those of hundreds of others mega-successful. Our treasure chest of knowledge and experience, critical view of well-trodden paths and BNO membership have made SYSO the ultimate go-to for Dutch and Belgian online entrepreneurs since 2014.
We are happy to help you build a successful business that gives you freedom.
In carefully constructed modules you will be taken along by a genuine newsletter nerd and that is me: Mariko Naber. We developed and sent literally thousands of newsletters for my companies Applepiepieces, Loaded ink BNO , Happlify , SYSO and all our customers.
I would love to take you into the magical world of email marketing and show you step by step how you can make this ingenious marketing tool work to your advantage.
Who is this online course suitable for?
All SYSO tools have been specially developed for the online entrepreneur, webshop owner, coach, service provider, self-employed person and SME who is ready for online growth in terms of traffic and turnover.
Not only do I notice results, sending newsletters is now also fun!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Mariko's online course "Email marketing for online entrepreneurs" is, as I am used to from all her courses, packed with information. Step by step, Mariko takes you through a beautiful and valuable design of a newsletter with very clear and clear explanations. All her tips and advice are immediately applicable! I am so happy with this course, not only do I notice results, but I also find sending newsletters so much more fun to do!
Recommended!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
I'm busy with the course now, and haven't finished them yet. But only with all the information I get in the beginning and that I have applied, I already see a change. I even get sales coming in through the promos I put in email marketing. So this course is definitely recommended.
Great to learn so much!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
I was allowed to start with the completely renewed curses and man man, Mariko gives a lot of value and info! I'm far from done, but I've already learned so much and my newsletter already looks better and has improved so much in many other areas (leads, landing pages, house style, know your customer, etc.)!
Clear and practical
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
For this I have followed a webinar or small courses at various companies. But with SYSO everything was clear and practical. This makes everything easy to follow and you don't lose a lot of time unnecessarily. The contact with Mariko is very pleasant and you always get a quick answer if you have any questions.
Frequently Asked Questions
Everything you need to quickly convert more with your own effective newsletter system. This is -in a nutshell- the content of this tool, complete with videos and printable PDFs.
- MODULE 1
Email marketing basics
1.1 What is email marketing?
1.2 Why email marketing?
1.3 When do you use email marketing?
- MODULE 2
Determine your ideal newsletter reader
2.1 Your value proposition
2.2 What is the goal?
2.3 When do you use email marketing?
- MODULE 3
Get off to a good start
3.1 Choose the email marketing software that suits you
3.2 AVG/GDPR and what you need to know
3.3 When do I SPAM?
3.4 The layout of a converting newsletter
- MODULE 4
Provide irresistible content
4.1 Put yourself in the shoes of your potential customer
4.2 Ideas to write about (content)
4.3 A super good subject line = KEY!
4.4 Generic newsletter
4.5 Event email
4.6 Transactional Emails
- MODULE 5
Make a great lead magnet
5.1 What is a lead magnet?
5.2 Lead magnet type A - recruiting new leads
5.3 Lead magnet type B - converts leads into customers
5.4 Your own lead magnet step-by-step plan
5.5 Examples of lead magnets
5.6 A great landing page
- MODULE 6
Build and grow
6.1 Create your own sales funnel
6.2 Example 2 simple sales funnel
6.3 Extra: example clear funnel series with action
6.4 Recruit even more readers
6.5 The easiest planning to start with
6.6 Segmentation
- MODULE 7
Mailchimp
- BONUS 1
Nurture email series case study (days 1 to 50)
- BONUS 2
EXTRA - Send your first (renewed) newsletter step by step
EXTRA - Newsletter do's and don'ts
EXTRA - Grow your mailing list with social media
EXTRA - 20% discount on Create your own mini course - online masterclass
The newsletter gives you ten (!) times more traffic than all social media combined. That's a lot, right?! Ten times! The strategy: around the newsletters, an entire year's communication is mapped out in four quarters. The newsletter fits perfectly into the sales funnel and provides good, structured communication with our customers and followers, generating traffic and turnover. Ten (!) times more traffic than all social media combined.
That is of course possible, but this way it goes faster in a qualitative way and you are not alone.
It doesn't matter, as long as you have the ability to build a mailing list and create and plan/send a newsletter. Think of MailChimp, Mailerlite , Active Campaign, La Posta, etc., but you can also set up a very good news briefing system with Shopify Mail !
If you have an online store and want more involvement and turnover, then the answer is: yes. We know from our own experience that a well-oiled newsletter system can mean half of your turnover. Imagine!
Certainly not! The tool is suitable for any business, whether online or offline, selling products or services.
You will have access as long as this tool is available (lifetime access).
Yes, if you choose SYSO VIP , you will have all SYSO tools at your disposal, including this tool.
After this course...
you send inspiring newsletters that your audience looks forward to time and time again
surprise and inspire your audience. You show expertise, create a bond and customers come back
do you sell without being salesy
do you know exactly when you can email what and to whom. Once and for all!
you are no longer dependent on social media (HOW cool is that?!)
