"Flaming hot tacos"
You have a business with a logo, webshop or website, do something on social media and advertise. But be very honest... actually it is not going as fast as you had hoped. Sales are disappointing, growth is lagging (somewhat). But how then , because you could easily check off all the requirements for an online business?
It all looks great, but why does it remain a simmer instead of the flaming hot tacos flying off the shelves?!
That's where branding comes in and that's really not just your logo, beautiful branding colors and your webshop or website. Branding is everything and will only become more important in the coming years in this current turbulent world around us.
Check out this epic Apple commercial below...
Branding is your foundation, with roots that reach deeper into the ground so that you and your company can grow healthily .
Branding helps you understand your customer, your competitor and therefore your own direction. You understand why someone does or does not buy from you and how you can manage that with strategy.
You will find the authentic story of your business, your beliefs, purpose and mission. We give your brand its own archetype and show you how you can grow with it.
The vision you develop with this will make you see the possible future more clearly . Believe me, it will make your heart jump!
"Isn't that marketing too?" - nope, branding always comes first . First you have to understand who you are, what you do, what audience you're for and how you want the world to see you, then you start shouting and attracting.
First you wrap up warm, call your friends, eat something and put on your skates and then you go on the ice, not the other way around. Have you ever seen someone sliding naked on the ice?
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Look no further, because the solution is right in front of you
With all the knowledge and insights that you will receive from me with this valuable training, you will have the growth plan of your roots and your own unique compass of your company in your hands.
Register now for the waiting list without obligation, get first access + benefits and don't miss out!
Put your brand on the map yourself
Have it done by SYSO
Let's do it + design
I am Mariko Naber, founder of SYSO and expert in branding and online marketing. Together with my partner Mark, I have been running the design agency Loaded Ink BNO since 1997, with clients such as Unicef, Mercedes-Benz and Unilever. I also sold a successful jewelry label and webshop, Applepiepieces, in 2017. I wrote the bestseller 'Sell your stuff online' about this, which has now been reprinted five times.
Over the past 20+ years, we discovered strategies and formulas that made our own businesses and those of hundreds of others mega-successful. Our treasure chest of knowledge and experience, critical view of well-trodden paths and BNO membership have made SYSO the ultimate go-to for Dutch and Belgian online entrepreneurs since 2014.
We are happy to help you build a successful business that gives you freedom.
With SYSO VIP I have doubled my annual turnover
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With SYSO VIP I have doubled my annual turnover. It's my stick behind the door and I've learned so much. Mariko is an expert at making complex business matters simple.
Mariko thinks along with you
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I have “known” Mariko since Applepiepieces, where the items sometimes/also had a kawaii vibe. When you stopped doing that, I continued to follow you and attended several masterclasses, and also went to the Make it Happen live day in The Hague! Super fun and interesting. It is nice to take on such a project with someone with the same experience and at the same level. Mariko thinks along with you and puts herself in the customer's shoes, so that together you will definitely achieve a beautiful end result!
I now have a thriving business
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Without SYSO and golden ticket my webshop was still a point of frustration, where it is now a well-run company ❤️
I was immediately sold
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The new branding is great! It's beautiful and cheerful, but not childish. I can go in many directions with it. During the intake we discussed what I would like for branding. I found it very difficult to put into words, but Mariko understood me immediately. She also quickly came up with the new logo that she designed, and I was immediately sold. So nice!
Why SYSO?
5 great reasons to become a love brand
Prefer 1-on-1 or have it done?
become a Love brand and rule the world!
become a Love brand and rule the world!
What do you get?
- direct and lifetime access to the teaching materials in the SYSO Campus
- 1 kickoff coaching session
- 5 online coaching sessions of 1.5 hours spread over 6 weeks:
session 1 : drawing up your vision, mission and core values
session 2 : know, understand and activate your audience + competitive analysis
session 3 : find your brand archetype
session 4 : storytelling, find, create and share your story
session 5 : visual branding, make your brand visual and consistent
extra session : catch up & loose ends
After this training you will have built your brand together with me from the foundation to the smoking chimney. Now you can get started yourself or manage others to process your branding throughout your entire company.
After this, you too can become a love brand that stands firm with a strategy for the coming years.
Frequently Asked Questions
Yes, of course! Because this training shows you how to apply your logo and branding, how you are consistent and why that is necessary.
In the ideal situation, you first set out your brand strategy and finish by visualizing your brand. The visual part is less than a quarter of the complete picture.
For the development of your logo and visual branding, you have come to the right place, take a look .
Please discuss this with Mariko, perhaps we can make a nice combination deal.
Yes, but be aware that you are in fact reinventing the wheel, while we have already done that for you. You will have results sooner with this training because we know exactly what branding is and how it can work for you.
During and after this training it quickly becomes clear what your brand could look like, but you will not learn to design a logo. Branding is also so much more than that.
If you want to have a logo designed, take a look at branding .
Certainly not! The training is suitable for any company, whether it is online or offline, sells products or services.
With the Love brand strategy training you develop your own brand strategy and we also look at your visual brand (which is a quarter of the whole), but we will not design a logo.
Would you still like us to design that for you, check the logo wall , and think along about your story, then contact us or plan a call with Mariko right away. Because we are very happy to help you with that, take a look at the branding page.
The training consists of 6 online meetings of 1 to 1.5 hours spread over 6 weeks. For your homework I would count max. 2 hours per week.
Digital tools can be found in the SYSO VIP subscription. Love brand strategy is not a digital tool, but a training and therefore you will not find it in the range. You do get a discount as a SYSO VIP. Contact us for more information. Even if you have ever had your branding designed with us, I would love to hear from you!
...where you are welcomed as if you are going to have a nice coffee? It seems to smell like strawberry ice cream and once you're inside, you read a nice story with useful tips and you keep clicking from one goodie to the next.
You can hardly wait to press 'checkout' and receive your order through the bus like a party. Until then you will receive nice messages by email with where your mail is, a nice extra fact and a sweet discount for the next shopping session.
These kinds of shops are rare and you're happy to tell anyone who will listen about the personal note and extra candy you found in the cheerful box.
They are all recorded and then available as replay in the Love brand strategy training environment in the SYSO Campus.
This is the solution for you, which ensures that you...
For the entrepreneur who feels that something is missing, wants to develop and knows that there is much more to be gained!
For the entrepreneur who is stuck and can't get any further alone.
For you if you find it difficult to explain to others what you do (without making yourself small).
For you if you are very interested in branding, storytelling and making a brand as attractive as possible.
Still not convinced of the power of branding? Then watch this Coca-Cola commercial. It's about colored sugar water, right?! 🤯
