🔥 Flaming hot taco’s? Of blijft het een pruttelpotje?
Branding is je fundering, met wortels die zich steeds dieper in de grond vastgrijpen zodat jij met je bedrijf gezond kan groeien.
Door branding begrijp je jouw klant, je concurrent en daarom jouw eigen richting. Je begrijpt waarom iemand wel of niet bij jou koopt en hoe je dat met strategie kunt aansturen.
Je vindt het authentieke verhaal van je onderneming, je overtuigingen, doel en missie. We geven je merk een eigen archetype en laten zien hoe jij hiermee kunt groeien.
Door de visie die je hiermee ontwikkelt zie je de mogelijke toekomst helder. Geloof me, daar maakt je hart een sprongetje van!
"Is dat niet ook marketing?" - nope, branding komt altijd eerst. Eerst moet je begrijpen wie je bent, wat je doet, voor welk publiek en hoe je wilt dat de wereld je ziet, daarna ga je roepen en aantrekken.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Look no further, because the solution is right in front of you
With all the knowledge and insights that you will receive from me with this valuable training, you will have the growth plan of your roots and your own unique compass of your company in your hands.
Register now for the waiting list without obligation, get first access + benefits and don't miss out!
I am Mariko Naber, founder of SYSO and expert in branding and online marketing. Together with my partner Mark, I have been running the design agency Loaded Ink BNO since 1997, with clients such as Unicef, Mercedes-Benz and Unilever. I also sold a successful jewelry label and webshop, Applepiepieces, in 2017. I wrote the bestseller 'Sell your stuff online' about this, which has now been reprinted five times.
Over the past 20+ years, we discovered strategies and formulas that made our own businesses and those of hundreds of others mega-successful. Our treasure chest of knowledge and experience, critical view of well-trodden paths and BNO membership have made SYSO the ultimate go-to for Dutch and Belgian online entrepreneurs since 2014.
We are happy to help you build a successful business that gives you freedom.

Mariko thinks along with you
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
I have “known” Mariko since Applepiepieces, where the items sometimes/also had a kawaii vibe. When you stopped doing that, I continued to follow you and attended several masterclasses, and also went to the Make it Happen live day in The Hague! Super fun and interesting. It is nice to take on such a project with someone with the same experience and at the same level. Mariko thinks along with you and puts herself in the customer's shoes, so that together you will definitely achieve a beautiful end result!

I was immediately sold
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
The new branding is great! It's beautiful and cheerful, but not childish. I can go in many directions with it. During the intake we discussed what I would like for branding. I found it very difficult to put into words, but Mariko understood me immediately. She also quickly came up with the new logo that she designed, and I was immediately sold. So nice!
Frequently Asked Questions
Yes, but be aware that you are in fact reinventing the wheel, while we have already done that for you. You will have results sooner with this training because we know exactly what branding is and how it can work for you.
Certainly not! The training is suitable for any company, whether it is online or offline, sells products or services.
With the Love brand strategy training you develop your own brand strategy and we also look at your visual brand (which is a quarter of the whole), but we will not design a logo.
Would you still like us to design that for you, check the logo wall , and think along about your story, then contact us or plan a call with Mariko right away. Because we are very happy to help you with that, take a look at the branding page.
The training consists of 6 online meetings of 1 to 1.5 hours spread over 6 weeks. For your homework I would count max. 2 hours per week.
Digital tools can be found in the SYSO VIP subscription. Love brand strategy is not a digital tool, but a training and therefore you will not find it in the range. You do get a discount as a SYSO VIP. Contact us for more information. Even if you have ever had your branding designed with us, I would love to hear from you!
...where you are welcomed as if you are going to have a nice coffee? It seems to smell like strawberry ice cream and once you're inside, you read a nice story with useful tips and you keep clicking from one goodie to the next.
You can hardly wait to press 'checkout' and receive your order through the bus like a party. Until then you will receive nice messages by email with where your mail is, a nice extra fact and a sweet discount for the next shopping session.
These kinds of shops are rare and you're happy to tell anyone who will listen about the personal note and extra candy you found in the cheerful box.
This is the solution for you, which ensures that you...

For the entrepreneur who feels that something is missing, wants to develop and knows that there is much more to be gained!

For the entrepreneur who is stuck and can't get any further alone.

For you if you find it difficult to explain to others what you do (without making yourself small).

For you if you are very interested in branding, storytelling and making a brand as attractive as possible.
Still not convinced of the power of branding? Then watch this Coca-Cola commercial. It's about colored sugar water, right?! 🤯