- in general, 20% of the annual turnover comes from the period between Black Friday and Christmas
- about 63% of consumers plan to shop online
- 49% say they will start buying presents before November
- in 2021, online shopping increased by 325% as consumers feared they would miss out on the best gifts
- 64% of consumers compare multiple websites and then choose the cheapest option
- 41% search for offers and 42% for discount codes
source: Frankwatching
Online business seems to have become top sport
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