Happy Whatever is a beautiful brand with inventive products, designed by Irene van Nes. After many years with the same online store software, it was time, as with so many online store entrepreneurs in the past year, for the 'big switch' to Shopify. If something does not change with the times, then unfortunately sometimes there really is no other option.
Irene therefore turned to SYSO and we were happy to move her webshop, including products, to a brand new Shopify webshop. Here you can read and see the result.
Who is Happy Whatever?
At Happy Whatever you will find the nicest letterbox gifts for all kinds of occasions. With Happy Whatever you send something optimistic and colorful with attention, whether it is for a birthday, to cheer you on, or just because. Happy Whatever encourages unique and meaningful contact moments, resulting in a beautiful, lasting memory.
Result
The Happy Whatever webshop was created with Shopify , a great SaaS e-commerce solution that grows with the company and is equipped with many automatic marketing options as standard. We opted for an extensive and flexible theme that could go in any direction. The shop now has beautiful, large atmospheric images with direct links to products, a review carousel, a 'ticker' for promotions and beautifully laid out pages where the branding and the moved products now stand out much better.
We asked Irene from Happy Whatever a few questions
When and why did you start your business?
As a graphic designer, I often develop concepts and printed matter for companies. One day I had an idea of developing a card that you send and then fold into a vase. Something nice to send to someone who, for example, is in the hospital and receives a bouquet of flowers to wish them well. I know from experience that this often ends up in an empty bottle of apple juice or something like that that you happen to find there somewhere, and that looks less festive. The step towards developing and contacting printers and handlers was easy, and because as a Brand Designer I am used to thinking and working from a brand perspective, I wanted to complete it completely and build a beautiful brand around it. If I do something, I want to do it well. In addition, in addition to my normal work, I was also able to occasionally develop new products to expand the range.
What do you think is the best product (category) from the range?
Phew, difficult, but I think I will choose the rainbow maker window stickers , because they bring so much positivity.
What made you decide to hire SYSO?
With my own design agency, a letterbox gift label and 3 children, I sometimes run out of time. I built my first website myself with Mijnwebwinkel. I increasingly encountered limitations and wanted a Shopify webshop , but I was really dreading the start-up and sorting work. Moreover, I wanted to do it right the first time, so I wanted to outsource it to an expert in this field.
What are you most happy with when it comes to the new webshop?
There are many features that work wonderfully and are fairly automatic. The Insta feed and 'bestsellers' are automatically filled in, I can keep my blog neatly maintained, and recently heard that someone found me via Google. Also super useful is the marketing automation such as thank you messages and abandoned shopping cart messages. Although I believe I can do much more with it than what I am doing with it now. In addition, it looks sleek and clean and is completely in line with the corporate identity that I have created and that I also radiate on Instagram.
May I ask you what the future plans are?
I hope that more and more people will find Happy Whatever , so that together we can make the world a bit more beautiful and positive. Connecting people, spreading compliments and kind words, that is the best thing there is. I hope that one day I will receive so many orders that I can no longer handle it myself. Then I would outsource that part and put all my time into expanding the product line and loading up the brand.
Would you recommend SYSO?
Certainly! I found it a very pleasant collaboration with Mariko. She is a nice person, works in a structured way, knows her way around both webshop and marketing and is always up to date with the latest gadgets and developments.
Thank you Irene!
It was great fun to work for a design colleague. Because you immediately knew what you wanted and quickly understood what was possible and what was not, it all went quite quickly. I enjoyed advising you and giving your beautiful products a much better presentation than they had! Thank you for the great assignment and the nice collaboration. Good luck spreading beautiful moments with Happy Whatever!
Happlify, your happy shopping guide
Such a beautiful shop should of course not be missing from the best happy shopping guide in the Netherlands and Belgium: Happlify! And so Happy Whatever got a nice spot.
Happlify is a fast-growing, high-quality shopping guide for women (30+ years) who are looking for a fresh and familiar place where they can get acquainted with fun, special and safe web shops. On the blog they will find inspiring articles about lifestyle, positivity, fun outings and recipes. Do you also want to become visible to a larger audience? You can find more information here: Happlify collaboration and advertising.
