Happy Whatever is a beautiful brand with ingenious products, designed by Irene van Nes. After quite a few years with the same webshop software, it was, like so many webshop entrepreneurs in the past year, time for the 'big switch' to Shopify. If something does not change with the times, then sometimes there is unfortunately really no other option.
Irene therefore contacted SYSO and we happily moved her webshop, including products, to a brand new Shopify webshop. Here you can read and see the result.
Who is Happy Whatever?
At Happy Whatever you will find the best letterbox gifts for all kinds of occasions. With Happy Whatever you send something optimistic and colorful with attention, whether it is for a birthday, a heart under the belt, or just because. Happy Whatever encourages unique and meaningful contact moments, resulting in a beautiful, lasting memory.
Result
The Happy Whatever webshop was created with Shopify , a great SaaS e-commerce solution that grows with the company and is equipped with many automatic marketing options as standard. We chose the extensive and flexible theme that allowed us to go in all directions. For example, the shop now has beautiful, large mood images with direct links to products, a review carousel, a 'ticker' for promotions and beautifully designed pages where the branding and the moved products now come into their own much better.
We asked Irene from Happy Whatever a few questions
When and why did you start your business?
As a graphic designer I often develop concepts and printed matter for companies. One day I had an idea of developing a card that you send and then fold into a vase. Something nice to send to someone who is in hospital, for example, and receives a bunch of flowers to wish them well. These, I know from experience, often end up in an empty bottle of apple juice or something that you happen to find somewhere, and that looks less festive. The step to working out and contacting printers and handlers was easy, and because I am used to thinking and working from a brand perspective as a Brand Designer, I wanted to finish it completely and build a beautiful brand around it. If I do something, I want to do it well. In addition, in addition to my normal work, I could also occasionally develop new products to expand the range.
What do you think is the nicest product (category) in the range?
Phew, that's tough, but I think I'll choose the rainbow maker window stickers , because they bring so much positivity.
What made you decide to hire SYSO?
With my own design agency, a letterbox gift label and 3 children, I sometimes run out of time. I built my first website myself with Mijnwebwinkel. I was increasingly running into limitations, and wanted a Shopify webshop , but I really dreaded the start-up and research work. Moreover, I wanted to do it right the first time, so I wanted to outsource it to an expert in this field.
What are you most happy about when it comes to the new webshop?
There are a lot of features that work great and are fairly automatic. The Insta feed and 'bestsellers' are filled in automatically, I can keep my blog neat, and recently heard that someone found me via Google. Also super handy is the marketing automation as thank you message and abandoned shopping cart messages. Although I believe that I can do a lot more with it than what I do with it now. In addition, it looks sleek and clean and it fits in perfectly with the house style that I have created and also radiate on Instagram.
Can I ask you what your future plans are?
I hope that more and more people will find Happy Whatever , so that together we can make the world a little more beautiful and positive. Connecting people, spreading compliments and kind words, that is the most beautiful thing there is. I hope that one day I will receive so many orders that I can no longer handle it myself. Then I would outsource that part and put all my time into expanding the product line and loading the brand.
Would you recommend SYSO?
Definitely! I found it a very pleasant collaboration with Mariko. She is a nice person, works structured, knows her way around both webshop and marketing land and is always up to date with the latest gadgets and developments.
Thank you Irene!
It was great fun to work for a design colleague. Because you knew what you wanted right away and quickly understood what was possible and what wasn't, it all went pretty fast. I enjoyed advising you and giving your beautiful products a much better presentation than they had! Thank you for the great assignment and the fun collaboration. Lots of success spreading beautiful moments with Happy Whatever!
Happlify, your happy shopping guide
Such a beautiful shop should of course not be missing from the best happy shopping guide of the Netherlands and Belgium: Happlify! And so Happy Whatever got a nice spot.
Happlify is a fast-growing, qualitative shopping guide for women (30+ years) who are looking for a fresh and familiar place where they can get acquainted with fun, special and safe webshops. On the blog they will find inspiring articles about lifestyle, positivity, fun outings and recipes. Do you also want to become visible to a larger audience? More information can be found here: Happlify collaboration and advertising.
