After 14 years of entrepreneurship, Titia found herself at a crossroads. Her webshop Kleur op Tafel had been running for years, but the limitations of Mijnwebwinkel became increasingly apparent. The thought of manually transferring over 1700 products to a new platform? That seemed insurmountable. But sometimes, the step you postpone for a long time is precisely the one that sets everything in motion.
With a complete rebrand, a seamless migration from Mijnwebwinkel to Shopify, and a year of SYSO VIP for marketing support, Kleur op Tafel transformed from a bottleneck to a growth engine. A physical store in Rotterdam, a webshop that finally works as it should, and an entrepreneur who can move forward with renewed energy. Read on!
What is Kleur op Tafel?
Kleur op Tafel is the ultimate destination for anyone who loves a beautifully set table. Titia, the owner, brings color and joy to the table with a carefully selected collection of table linen, tableware, and interior items from top brands like Marimekko and Tessitura Toscana Telerie. From striking tablecloths with exquisite designs to bedspreads and cushion covers that transform your entire interior, you'll find it all at Kleur op Tafel.
What Titia once started from an apartment in Brussels with a Pippi Longstocking mentality has grown into a serious enterprise with both a webshop and a physical store in Rotterdam. A store that she jokingly calls the 'Rotterdam Department Store for the Set Table' and which is increasingly becoming a reality.
The result
For a rebrand project, we always go back to the core: what makes this brand unique? After 14 years of entrepreneurship, Kleur op Tafel had built a clear identity, but it was no longer fully reflected in its visual presentation. The brand had grown, but its appearance hadn't kept pace.
The challenge was clear: to create fresh branding that reflects the energy and colorfulness of the assortment, without losing the recognition built up over years. Through intake, mood boards, and discussions, we managed to capture the essence of Kleur op Tafel: cheerfulness, quality, and an unconventional approach to table styling. The new logo suits a brand ready for its next phase.
The Shopify webshop
The webshop is built with Shopify, the software we have been using for years for professional webshops. It is the best SaaS e-commerce solution that grows with the business and comes standard with many automatic marketing options.
Migrating from Mijnwebwinkel is no small feat, especially with over 1700 products. Yet, this is precisely what we excel at. We have been migrating webshops for several years now. All products were carefully transferred, including redirects to maintain SEO ranking.
The result is a webshop that finally does what Titia needs: automatic translations to German and English, bulk product editing, and seamless integrations with Google, Meta, Pinterest, and Parcel Pro. No more hassle, just everything that works.
We asked Titia from Kleur op Tafel a few questions
When and why did you start your business?
14 years ago, I had moved to Brussels for the umpteenth time in a short period and couldn't find suitable work quickly enough. Webshops were on the rise, and with a kind of Pippi Longstocking idea of "I can't do it, but it will probably work out," I started then.
What is your favorite product (category) from the assortment?
Difficult question, a bit like who is your favorite child :-) I have been a huge fan of Marimekko for years, and recently also of everything from Tessitura Toscana Telerie: tablecloths, but also bedspreads, cushion covers, etc. All fantastic designs that can give your table, your sofa, your bedroom a kind of total makeover in one go.
What made you decide to enlist SYSO's help?
I was hitting the limits of Mijnwebwinkel and struggled to figure out how to approach things myself. I couldn't see myself designing a completely new website, and certainly not transferring more than 1700 items one by one. I had known Mariko and her enthusiasm for a long time; I think I took some kind of online course for an online advent campaign about 7 years ago. When it turned out that SYSO could also handle the entire migration from Mijnwebwinkel to Shopify, I immediately scheduled an online appointment to get it started.
What are you most happy about with the new webshop?
Everything works immediately as it should. The automatic translation to German and English, the fact that I can adjust everything in bulk, and I'm still discovering so many new things. Integrations with Google, Meta, Pinterest, Parcel Pro. Truly fantastic!
Can we know your future plans?
I'll keep going until I've earned enough for a Land Rover Defender 😜 No, just kidding... Future plans: even more color, even more inspiration in the form of online magazine(s), blogs, etc. Fun, colorful, and cheerful set tables for everyone! Even more synergy between my new webshop and my physical store, which I once jokingly called the Rotterdam Department Store for the Set Table, but which is increasingly becoming just that! And with a website that I can now truly make work for me, I can seriously focus on online growth!
Would you recommend SYSO and why?
Absolutely! The invaluable hands-on help, the collaborative thinking, the design of the super cool new logo. And participation in SYSO VIP. I had postponed this migration and new step towards more, better, and greater things for a long time. Partly because of the investment, partly because I always want to do everything myself, but I am so glad I took this step. I recommend it to anyone at the same crossroads. And if you're not sure, call Mariko first! Or me :-)
Thank you, Titia!
After 14 years of entrepreneurship, you know exactly what you want and what you need. It was special to take that next step together: from a webshop that was reaching its limits to a platform ready for growth. Your Pippi Longstocking mentality combined with years of experience means you know exactly where you're going. We look forward to the coming year of SYSO VIP and are curious to see how Kleur op Tafel continues to develop. Good luck!
👉 Are you also ready for a serious, beautiful (re)branding?
👉 Or do you want a professional new Shopify webshop?
👉 Golden tickets rule!
Happlify, the nicest lifestyle platform in the Netherlands
Such a colorful shop naturally fits perfectly with Happlify, the lifestyle platform for small joys! And so Kleur op Tafel gets a nice spot among other special makers and entrepreneurs.
Happlify is a growing platform for women (35+) looking for a fresh, trusted place full of inspiration. From discovering unique webshops and independent makers to articles about lifestyle, positivity, fun outings, and recipes, everything revolves around the little things that make life joyful. Do you also want to gain visibility with a larger audience? More information can be found here: Happlify collaboration and advertising.
🔥 Are you also at a crossroads with your webshop? Have you been wondering for a while if a migration or rebrand is the right step? Schedule a no-obligation introductory meeting; sometimes that first conversation is exactly what you need to gain clarity.
