After years of working in shopfitting and fashion, Charlotte's interest in sustainability and interior design grew. She combined her flair for color and entrepreneurial spirit with this, and the TOFF label was born. Charlotte had a clear vision for this, which led her to SYSO. We were thrilled to bring the TOFF label to life with appropriate, stylish branding and a rock-solid Shopify webshop !
What is Terima Kasih?
Terima Kasih , Indonesian for "thank you," but literally translated as "receiving love," is an online store full of meaning. Founder Madeleine Erkelens sells beautiful stationery and gifts with an Indonesian touch. With batik prints and recognizable Indonesian words, she pays contemporary tribute to her roots. But Terima Kasih is more than just paper: it's an invitation to reflect on each other, appreciate others, and connect. With this beautiful vision, Madeleine approached SYSO, and we were delighted to start working with her. Want to read along?
The result
Building something from scratch is always special, especially when there's such a personal and meaningful story behind it. Madeleine knew exactly what she wanted to convey: the warmth of her Indonesian roots, combined with a contemporary, stylish look. The challenge? Creating a brand that honors both the deeper meaning of 'Terima Kasih' and the aesthetic of batik, without falling into clichés.
In every branding project, we always carefully consider the market. The stationery industry is broad, but the niche of meaningful, Indonesian-inspired products is unique. That's where our strength lies. Through intake, mood boards, and conversations, we captured the essence of Terima Kasih: connection, appreciation, and visualizing Indonesian heritage in a contemporary way. The result is a branding that Madeleine can grow with for years to come, and a brand that resonates with people.
The Shopify webshop
The webshop was built with Shopify , the software we've been using for 10 years to build professional webshops. It's the best SaaS e-commerce solution that grows with the business and comes standard with many automated marketing options. Madeleine chose a modern, feature-rich theme that offered us endless possibilities. The result is a clear, modern webshop that grows with the business.
We asked Madeleine from Terima Kasih a few questions
When and why did you start your business?
I started Terima Kasih in the spring of 2025. After years of working in healthcare and the corporate world, both for equal periods, I decided it was time to truly do something for myself. Something I enjoy and believe in. I have another 20 years of work ahead of me, so it's better to do something that truly suits me. I love thank-you cards and gifts; I enjoy giving people a little attention when they've done something for you, for example, or thanking the host for a dinner or party. That's how Terima Kasih was born, and I made "giving thanks" my mission. All items you can use to put someone in the spotlight and thank them have my Indonesian roots, and I would certainly put them in my own home.
What do you think is the nicest product (category) in the range?
I think both the batik-motif serving boards and the Alas alasan notebook are absolutely gorgeous! And I'm not the only one; almost every order includes one of each. I thought it would be fun to create a matching set of notebook and planner at the start, and so on every year. The planner with the Alas alasan motif is about to be added to the collection. I'm absolutely thrilled with it!
What made you decide to hire SYSO?
I'd been looking for support setting up an online store for a while. Should I do it myself with help, or should I leave it to an expert? I was 100% committed to the latter; it had to be a professional online store. Through word of mouth, I found SYSO and scheduled an introductory meeting with Mariko with my husband. I immediately had a good feeling; it was very practical, and we clicked well. After delving into Shopify and the SYSO website, it was a clear and easy choice to have SYSO build my online store and handle my branding.
What are you most excited about regarding the new branding and webshop?
It looks super nice and professional, the menu navigation is easy and clear. Everything is just super nice and cool!
Can we know what the future plans are?
I have big plans for the future, and they don't just involve the webshop. The webshop is one of the things I really enjoy doing, but it's also a key component of my future plans. I'd like to set up an event venue for fun (in)formal gatherings, especially for lonely seniors in the area. Preferably outside the Randstad, in a green environment. In the short term, I want to establish the webshop firmly, become a household name for beautiful stationery and accessories with an Indonesian touch, and provide a solid foundation for future plans. Within the webshop, I can express my creativity in terms of styling and pattern editing; for now, I still have too many ideas!
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Would you recommend SYSO?
Absolutely! With your own input from questionnaires, SYSO truly creates a fantastic brand and webshop. You don't have to worry about a thing. All ideas are discussed and incorporated if desired, and all your issues are considered. The feeling that you're not alone was and still is truly valuable to me. Congratulations!
