Annette has been working hard for years with her beautiful shop full of genuine silver jewelry. She previously completed various programs and courses at SYSO and steadily built her business. But last year, doubts struck. Her webshop was no longer functioning as she wanted, The branding felt outdated and the energy was lacking. Time for a fresh start!
Immediately We started working together on Golden Ticket . The name remained, but everything else was overhauled: a completely new branding, a sleek logo, and a smooth transition from Mijnwebwinkel to Shopify. The result? A timeless, stylish A rock-solid webshop – and an entrepreneur bursting with energy again. We'll soon start coaching sessions to continue this growth. Out with the old, in with the new! Want to join us?
What is Moods & Memories?
Moods & Memories is a jewelry webshop founded by Annette Vervoort, who combines her passion for the jewelry industry with more than 30 years of experience. Moods & Memories offers a carefully selected collection of real silver jewelry. Annette believes that jewelry is more than just accessories; it tells a story and carries emotions. That's why Moods & Memories stands for affordable luxury, with jewelry that not only reflects your style but also has lasting meaning.
Result
At a In our branding projects , we always carefully consider the current market. Who are the competitors, and what are they doing? It's crucial for a brand to avoid looking like its competitors. Through a brand master plan, we determine the goal, target audience, mission, vision, and core values, and then incorporate these into the new branding. That, in short, is how you give a love brand meaning.
After the brand master plan, we started working on the visual identity, which always starts with a mood board. If you've been following SYSO for a while, you know this logo was designed by Mark. He has a unique knack for designing a stylish, timeless, typographic logo that fits like a glove. The logo exudes quality, craftsmanship, and luxury—exactly what Annette was looking for.
The new webshop
The webshop is built with Shopify , which we consider the best SaaS e-commerce solution that grows with the business and comes standard with many automated marketing options. Moods & Memories has been running on Mijnwebwinkel software since 2016.
We chose a comprehensive and flexible theme that offered us a wide range of possibilities. The new branding has a broader color palette, which we could easily incorporate into the webshop. The result is a well-converting, attractive webshop that Annette herself can easily maintain.
Moving from MyWebStore
Moving from there isn't easy, but we've been moving webshops for several years now. This one was no exception. Besides branding and developing the webshop, we also moved hundreds of products for Annette, including redirects to maintain her SEO ranking – successfully, as it has grown significantly since then (!).
We asked Annette from Moods & Memories a few questions
When and why did you start your business?
I started my business after quitting my job in our brick-and-mortar store because I wanted to spend more time at home. Initially, I wanted to do something completely different, but I realized I really missed working with jewelry, and I also wanted to share my knowledge again. The idea of starting an online store quickly formed, allowing me to combine what I wanted: being home more and still working with jewelry.
What do you think is the nicest product (category) in the range?
It's hard to say which product I like best in my collection. If I have to choose, I'll go for the bracelets category; I wear them often and love them! I especially like the wider ones; my favorite is the bracelet with chunky jasseron links.
What made you decide to hire SYSO?
I'd been following SYSO for a while. I participated in the Master Your Planning program and was a SYSO VIP for a while. I also took the "Mijnwebwinkel" course back then (a long time ago). So I already had a good feeling about SYSO and Mariko. When I got stuck and couldn't move forward with Mijnwebwinkel, it was only logical to contact Mariko. That went smoothly, too, and I soon decided to switch to Shopify and entrust SYSO with my branding and webshop . I haven't regretted it for a second!
What are you most excited about regarding the new branding and webshop?
I'm thrilled with everything. It fits me like a glove, so to speak. The colors, the logo —exactly what I envisioned. It all looks so beautiful, and the possibilities are endless. Mariko is simply brilliant at translating your wishes into a webshop and branding that's rock solid. And what I also appreciate: I can always contact Mariko with my questions; she helps wherever she can!
Can we know what the future plans are?
Of course. I'd love to expand my range to include gold jewelry and reach an even wider audience. I think there's still room for growth for my webshop there. Offering a more complete jewelry experience, so to speak!
Would you recommend SYSO?
Absolutely. The communication is fast, clear, and transparent. Mariko is a true professional and delivers on her promises. The collaboration went so smoothly, and if you're so happy with the end result, I can't recommend SYSO 100%!
Thank you Annette!
It was so much fun working with you! From the first conversation to the launch of the webshop, your rediscovered joy made this project extra special. We're incredibly proud of the new branding and webshop, which perfectly reflect your passion for jewelry. You have a clear vision, and it was wonderful to create something together that perfectly suits you and Moods & Memories. Thank you for your confidence in SYSO. We can't wait to see how Moods & Memories continues to evolve!
👉 Are you also ready for some seriously beautiful (re) branding ?
👉 Or do you want a professional new webshop ?
👉 Golden tickets rule!
Happlify, your happy shopping guide
Such a beautiful shop simply couldn't be missing from the best happy shopping guide for the Netherlands and Belgium: Happlify! And so, Moods & Memories earned a prominent spot.
Happlify is a rapidly growing, high-quality shopping guide for women (30+) looking for a fresh and familiar place to discover fun, unique, and safe online shops. On the blog, they'll find inspiring articles about lifestyle, positivity, fun outings, and recipes. Want to reach a wider audience? Learn more here: Happlify partnerships and advertising
