Annette was no stranger to us when she approached us for a Golden ticket . She did various programs and courses at SYSO and worked really hard for years. Until she contacted us last year. She had lost her sense of purpose, the webshop was no longer functioning properly and she could feel that the surf was lagging behind. And so we happily got to work on her branding , moved her products from Mijnwebwinkel to Shopify and developed a professional webshop that is rock solid! Would you like to take a look?
What is Moods & Memories?
Moods & Memories is a jewelry webshop founded by Annette Vervoort, who combines her passion for the jewelry industry with more than 30 years of experience, Moods & Memories offers a carefully selected collection of real silver jewelry. Annette believes that jewelry is more than just accessories; it tells a story and carries emotions. That is why Moods & Memories stands for affordable luxury, with jewelry that not only reflects your style, but also has a lasting meaning.
Result
At a branding project we always look very carefully at the current market. Who are the competitors and what do they do? It is important for a brand not to resemble the competition. Through a brand master plan we find out the goal, target group, mission, vision and core values and then we process these in the new branding. That is in short how you give a love brand charge.
After the brand masterplan we started working on the visual identity, which always starts with a mood board. If you have been following SYSO for a while, you know that this logo is from Mark's hand. He knows better than anyone how to design a stylish, timeless, typographic logo that fits like a tailor-made jacket. The logo exudes quality, craftsmanship and luxury, exactly what Annette was looking for.
The new webshop
The webshop is built with Shopify , in our opinion the best SaaS e-commerce solution that grows with the company and is equipped with many automatic marketing options as standard. Moods & Memories has been running on Mijnwebwinkel software since 2016.
The extensive and flexible theme was chosen, which allowed us to go in all directions. The new branding has a broader color palette, which we could use nicely in the webshop. The result is a well-converting, beautiful webshop that is easy to maintain by Annette herself.
Moving from MyWebStore
Moving from there is not very easy, but we have been moving webshops for several years now. This webshop is no exception. In addition to the branding and development of the webshop, we also moved hundreds of products for Annette, including redirects to maintain the SEO ranking - successfully, because it has grown considerably since then (!).
We asked Annette from Moods & Memories a few questions
When and why did you start your business?
I started my business after I stopped working in our physical store because I wanted to be home more. At first I wanted to do something completely different, but I discovered that I really missed working with jewelry, and I also wanted to share my knowledge again. Then the plan quickly arose to start a webshop, so I could combine what I wanted: being home more and still working with jewelry.
What do you think is the nicest product (category) in the range?
Difficult to say what I like best from my assortment. If I have to choose, I choose the category ' bracelets' , I like to wear them a lot! I especially like the wider ones, a favorite is the bracelet with coarse jasseron links.
What made you decide to hire SYSO?
I had been following SYSO for a while. I participated in the Master Your Planning program and had been a SYSO VIP for a while, and at the time (a long time ago) I also followed the 'Mijnwebwinkel course'. So I already had a click and a good feeling about SYSO and Mariko. When I got stuck and could no longer move forward at Mijnwebwinkel, it was actually only logical for me to contact Mariko for this. That also went smoothly and I soon decided to switch to Shopify and entrust SYSO with my branding and webshop . Not a second of regret!
What are you most happy about when it comes to the new branding and webshop?
I am happy with everything. It fits me like a glove, so to speak. The colours, the logo , exactly what I had in mind. It all looks so beautiful and the possibilities are endless. Mariko is simply great at converting your wishes into a webshop and branding that stands like a house. And what I also like: I can always contact Mariko with my questions, she helps where she can!
Can we know what the future plans are?
Of course you can. I would like to expand my assortment with gold jewelry, and thus appeal to an even larger audience. I think there are still some growth opportunities for my webshop. Offering more of a total jewelry experience, so to speak!
Would you recommend SYSO?
Absolutely. The communication is fast, clear and transparent. Mariko is a professional and does what she promises. The collaboration went so smoothly and if you are so happy with the end result, I can only recommend SYSO 100%!
Thank you Annette!
It was so much fun working with you! From the first conversation to the launch of the webshop – your newfound joy made this project extra special. We are very proud of the new branding and webshop that perfectly reflect your passion for jewelry. You have a clear vision, and it was great to create something together that fits you and Moods & Memories like a tailor-made jacket. Thank you for your trust in SYSO. We can’t wait to see how Moods & Memories continues to develop!
👉 Are you also ready for some serious beautiful (re) branding ?
👉 Or do you want a professional new webshop ?
👉 Golden tickets rule!
Happlify, your happy shopping guide
Such a beautiful shop should of course not be missing from the nicest happy shopping guide of the Netherlands and Belgium: Happlify! And so Moods & Memories got a nice spot.
Happlify is a fast-growing, qualitative shopping guide for women (30+ years) who are looking for a fresh and familiar place where they can get acquainted with fun, special and safe webshops. On the blog they will find inspiring articles about lifestyle, positivity, fun outings and recipes. Do you also want to become visible to a larger audience? More information can be found here: Happlify collaboration and advertising
