20+ ideeën voor korting én de alternatieven

20+ ideas for discounts and the alternatives

Sale, clearance, clearance. If you sell products that are trend or time sensitive, you can hardly avoid it. You can also calculate it, assume that there will be a sale and you can also simply lose your store daughters. A sale is actually 'official' twice a year, but nowadays it always seems like a sale (I really don't recommend that).

And then we have promotions such as Black Friday, Blue Monday, the birthday of your webshop, etc., but it can also be a weekly promotion, day promotion or a super deal. This often involves giving a temporary discount.

What types of discounts are there?

Here is a list of various types of discount you can give:

  • product discount
  • introductory discount (new customer discount)
  • combination discount
  • 2nd half of the price
  • 3 get 2 pay
  • volume discount
  • group discount
  • introductory discount
  • seasonal discount
  • clearance/sale
  • payment discount
  • own unique discount promotions, such as ' AH hoarding ', 'the 3 crazy silly Bijenkorf days' etc.

Sale can be different 💡 NOTE : it is preferable to always exchange your discount for an e-mail address, for example! A good discount is therefore an excellent lead magnet. Want to learn more about great lead magnets? Then check out the Email Marketing magic course .

🚨 BEWARE : always giving a discount often doesn't make much sense, customers will really wait for those discount promotions. But I understand better than anyone that you sometimes have to give your sales a push in a slack month.

The alternatives to giving a discount

There are alternatives to giving a discount for this, such as:

  • savings program, also called loyalty program or regular customer discount
  • Free wrapping as a Sinterklaas, Christmas, Mother's Day or Father's Day gift, or…
  • free shipping
  • pick-up option
  • give away shop credit / shopping money with a high order
  • only give real VIPs a discount
  • give a gift with an order
  • think of extra service such as after emailing with tips
  • giveaway, 'every tenth order of product x is free'
Alternatives to giving a discount

Long story short

Nice, isn't it, that there are so many options and so many alternatives for giving a discount! We often deal with these kinds of interesting topics in the one and only Content coach program . Useful!

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