A freebie, often referred to in marketing terms as a 'lead magnet' - such as an e-book, checklist or mini-course - is one of the most powerful ways to get more subscriptions to your newsletter. But where do you show that freebie, besides advertising it of course, so that as many visitors as possible notice it and subscribe? In this article you will read the smartest places, in your own shop or site, to promote your freebie.
1 - Give your freebie their own landing page
A dedicated landing page for your freebie is a must. Here you can fully focus on the value of your freebie and why visitors want to download it right away. Keep the page simple: a catchy title, a short description of the benefits and a clear registration form. Share this page in your marketing expressions, such as on social media and in guest blogs.
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Example 1 👉 Happlify Make it Slow 10-Day Challenge
A page within the Happlify website itself, the advantage is that there is a greater chance that the customer will stay there longer (and that is what you want). -
Example 2 👉 Magic Boost recipe
Created a very simple landing page in Mailerlite. Really easy.
💡 Tip : Optimize your landing page for SEO, so that it can also be easily found via Google!
2 - In a (good) popup
Popups still work incredibly well – if you use them correctly. A well-timed popup, for example when someone has been on your site for a certain amount of time or is about to click away, can generate a lot of extra registrations.
💡 Important tips for popups :
- Make sure the popup doesn't appear too quickly, so that visitors can look around first.
- Provide clear added value: “Download our ultimate [topic] checklist for free!”
- Make clicking away easy so you don’t annoy your visitors.
3 - Stand out first on your homepage
The homepage is one of the most visited pages on your website. If you offer your freebie here directly, it will immediately stand out. This can be done, for example, in a striking banner or in a short piece of text with a registration form.
💡 Extra tip : Use a call to action that highlights the benefits, such as:
👉 Want to solve [problem]? Download [freebie name] for free now!
4 - In your navigation (with the 'Free' link)
Many website visitors unconsciously search for free valuable content. A smart trick is to add a separate menu item with the word 'Free' or 'Free Download'. This links directly to your landing page, which will make more people discover your freebie.
Why does this work?
It is accessible and creates curiosity. Who wouldn't want to receive valuable content for free?
Also read 👉 The 10 elements of a mega effective lead magnet
5 - In the footer of your website
The footer is a great place to subtly promote your freebie. This is where visitors often look when they are looking for more information about your business. A short call-to-action with a sign-up link can give that extra push.
Sample text :
Want valuable tips on [topic]? Sign up and receive [name of giveaway] directly to your inbox!
6 - As a closing below your blog posts
Do you have a blog section? It would be a shame to let visitors just leave after reading an article. Use the bottom of your blog posts to offer your freebie.
How do you make this effective?
- Make sure your giveaway ties in with the topic of the blog post.
- Use a catchy call to action, for example:
Want to learn more about [topic]? Download our comprehensive guide for free!
7 - In your blog posts themselves
In addition to a call-to-action under your blog posts, you can also make references to your freebie in the text itself. This can be done in several ways:
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In the introduction :
Indicate immediately that you have a free extra, for example:
"Want to get started with [topic] right away? Download our handy checklist here for free!"
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Halfway through the blog :
Place an eye-catching box with a short explanation and a link to your freebie.
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In summary :
When you make a list of useful resources, include your freebie as a valuable extra.
💡 Extra tips for maximum newsletter registrations
- Use social proof: Mention how many people have already downloaded your freebie.
- Make your giveaway visually appealing: A beautiful mockup or image will attract more attention.
- Test different locations and formats: Check your website statistics to see which method works best.
Want to learn more about how to use your newsletter effectively? In our Email Marketing Magic course you will discover everything about growing your mailing list and writing irresistible emails.
💡 Good to know : This course is part of SYSO VIP , where you get access to ALL our courses, training and strategies.
👉 Register here for SYSO VIP!
Good luck growing your email list! 🚀
