How do you collect customer reviews? 3 Super Tips!

It is very smart to get started with customer reviews if you sell products or services. Because reviews are a form of 'user generated content' and therefore an important part of your online marketing. Why is this so important and how do you use reviews as a marketing tool? Read more...

Why are customer reviews important?

Research shows that almost all customers (92%) use reviews when making their choice. We can conclude from this that the opinion of others is judged to be much more reliable than that you yourself start to say how good your product or service is. That's why reviews yield higher conversions and are so important. In addition, as a webshop owner (or online entrepreneur), you can get valuable information from reviews. You find out what the wishes and annoyances of your customers are, what makes them happy (or not) and how you can further improve your webshop. Enough reason to ask your customers for reviews.

How do you collect customer reviews?

Customers generally tend to speak up only when they are not satisfied. This way you run the risk of creating a wrong image of your company online. It is therefore wise to ask all your customers for reviews, so that a realistic picture is created. There are many ways to get reviews and how to deal with them.
👉 HERE you will find the nice reviews about SYSO

3 Useful Hints

Whether or not you already collect customer reviews, there are probably still some points among the tips you will receive that are very useful.

💝 Free download: 9 super useful tips with clear examples you get if you are a customer of ours and leave a review HERE

tip 1 - invite customers to review

As described above, you often have to do something to get customers moving. Therefore, invite them after the purchase and send an automatic e-mail. Do not send the email immediately, but after the customer has received the order. Don't wait too long, because then you are no longer on top of mind. Timing is therefore important in this regard. The content of the email as well. If you use a standard system (see also below), then customize the standard text to the tone of voice of your company.

tip 2 - use a customer rating system

Use a customer review system such as Webwinkelkeur, The Feedback Company, Kiyoh or Trustpilot. You use this service to request and publish reviews from customers. This benefits the consumer, but also for you and your company. Consumers can make a better assessment of who they are dealing with. Moreover, a customer review system with Google Rich Snippet stars has the advantage that you stand out in Google's organic search results.

tip 3 - for what goes for something

Give something away in exchange for the review (also known as an incentive). If someone is not happy, you will probably hear about it a little sooner than if your customer is 'just' satisfied. It therefore helps to offer something in return for giving a response. A gift card, discount, checklist, tips or anything else that is of value to your customer will certainly work well ;-)

👉 Don't forget these: 9 super handy tips with clear examples you get when you are a customer of ours and HERE leave a review.