In 2024, mobile shopping will be more important than ever. Did you know that more than 60% of all online purchases are made via a mobile device? As a webshop entrepreneur, you want to offer these mobile visitors a flawless experience, so that they do not drop out but are more likely to make a purchase. Here are some practical tips to make your webshop mobile-friendly, so that you do not miss out on sales during the busy holiday season.
1. Check the loading speed of your webshop
Fast loading time is crucial, as 53% of mobile visitors will abandon a website if it takes longer than 3 seconds to load. Luckily, there are a few simple steps you can take to improve your speed:
- Optimize images : Use compression tools like TinyPNG to reduce the file size of your images. Save images in the WebP format to make them lighter without losing quality.
🔥 TIP : Test the speed of your webshop with free tools such as Google PageSpeed Insights and see where you can improve.
2. Make navigation simple and accessible
A mobile-friendly webshop has clear and simple navigation. Mobile users want to find the products they are looking for quickly and easily. So make sure:
- Clear buttons : Make buttons large enough so that they are easy to click with a finger. This prevents frustration for your visitors.
- Sticky navigation : A navigation bar that moves with the scrolling always remains visible. This makes it easier for customers to quickly return to the menu or shopping cart.
- Clear categories : Make sure your product categories are clear. If necessary, add a "search" functionality so that customers can quickly find specific products.
3. Use mobile-friendly product photos and videos
Images are incredibly important in the world of e-commerce, but they need to work well on mobile devices:
- Optimize product photos for mobile : Make sure images are automatically adjusted to the size of the screen. This prevents your pages from becoming too heavy and loading slowly.
- Short Product Videos : Video can better showcase your product, but keep videos short (15-20 seconds max). A video that doesn’t load properly on mobile can do more harm than good.
4. Provide a simple checkout process
Mobile shoppers often abandon a complicated checkout process. Make it easy for them with a user-friendly checkout:
- Avoid long forms : Limit the number of fields in the payment process to the necessary information. For example, do not unnecessarily ask for a company name if the customer is buying privately.
- Add multiple payment options : Many customers prefer a specific payment method such as iDEAL, PayPal, or “Buy now, pay later” options such as Klarna.
- Allow the 'Guest Checkout' option : This way, customers don't have to create an account to pay, which can significantly increase conversion.
🔥 TIP : Check the settings of your Shopify, WooCommerce or Magento webshop to see how you can simplify the checkout process.
5. Test, test and test!
It is essential to regularly test your webshop yourself on different mobile devices (such as smartphones and tablets) and browsers. This helps to quickly detect any bugs or inconveniences.
- Use free tools like BrowserStack : This allows you to test your webshop on different devices without having to physically need it yourself.
- Ask for customer feedback : Send a short survey to your customers and ask them how their mobile experience is. This can provide valuable insights that you may not be seeing yourself.
🔥 TIP : Ask a friend or colleague to make a purchase via their smartphone and see where they get stuck.
Conclusion: Mobile Optimization Is Essential for Holiday Success 🎄
In today’s online world, mobile friendliness is no longer an option, but a must-have. With the above tips, you can ensure that your webshop functions optimally for mobile visitors, so that you do not lose out on sales during the holidays. Start optimizing today and give your mobile visitors an experience they will not soon forget!
🔥 TIP : Want even more practical tips for your webshop? Then download the free "Hét Feestdagen Handboek 2024" here and get ready for a cracking end of the year!
