Bah bah, this is not fun but it is necessary. Get ready to say goodbye to Universal Analytics and move to Google Analytics 4 starting July 1, 2023. Wondering how you can make this transition successfully? We found some useful information and a step-by-step plan for you.
Google Analytics 4 podcast
In the latest episode of the Studio Beeckestijn podcast, Bart Meerdink and Felipe Wesbonk share all the ins and outs about the differences between the old and new version of analytics. For example, Google Analytics 4 uses a different measurement method, attribution models and reporting options. These changes may require you to work in a different way, but Felipe will provide you with practical tips and useful information to make the transition as smooth as possible.
Google Analytics 4-step plan
Leon Korteweg makes it easy for you with a very extensive and clear step-by-step plan on Frankwatching.