A keyword research is often the basis of an increasing amount of traffic, or visitor flow in Dutch. It is very important, because you check which words your (potential) target group uses to discover products or services that you offer. So you get to know your customers better. Nice to meet you!
For example, during a keyword research you learn how your customers articulate the services and/or products. This insight is hugely enlightening when it comes to SEO tactics and specific AdWords campaigns. You can now organize them better. Organize in a more targeted way!
But where to start? What are useful tools? And are you ready to discover new and useful keywords yourself? And finally, what should you do with the keywords you've found. Good questions, and we've worked out the answers below. Read on with peace of mind…
Tip 1 - Google Keyword Planner
The Keyword Planner, also known as Keyword Planner, is a free tool from Google. Go to Tools → Keyword Planner → Scheduling. Now you can load a list of words and discover similar words. You can also see how much is being searched for these keywords. Put interesting keywords in a sheet and monitor the overview.
Tip 2 - A handy word spin
We can often estimate well which keywords there is traffic on. That is why it is important to think carefully about these words. Therefore, make an old-fashioned word spin. Start with the main keyword in the middle and try to match similar words. Invite others too, so that they can think along. This way you can quickly and easily reach hundreds of keywords. Check them in the keyword planner for search volume.
Tip 3 - LSI Keywords
LSI is the abbreviation for Latent Semantic Indexing. Simply put, Google already thinks for you and places a number of interesting word combinations at the bottom of the (search) page. You probably know them:
There are also often useful and useful word combinations in between. You get them for free and for nothing from Google, so make sure to take advantage of them.
Tip 4 - Tools
There are a lot of useful tools that can get you a long way. We will now list a few, so that you can take a look at your convenience if there is a useful tool among them. Surely. Discover the tools below:
- SEO Book Keyword Suggestion Tools
- Binq Toolbox Keywords
Tip 5 - Use your common sense
It may sound a bit simple and cliché, but it is indeed an important part of keyword research. Technical developments are of course very fast. Almost too fast to keep up. But with keyword research, a healthy portion of common sense is always involved. Google loves this! Therefore, make as many different combinations as possible with your own keywords.
Result: What can you do with keywords?
Now that you know how to find those keywords, it is also important to know how you can use the found keywords as effectively as possible. The best way to do this is to process the keywords with the corresponding search volume in an Excel or Google Sheets document. This way you always have a good overview of all your keywords!
You can then prioritize the keywords based on search volume, the higher the search volume, the more value the keyword has.
The last step is to create the pages for the keywords found, and whoops, more search traffic that will go to your website.
Do you want to know more about keywords and keyword research? Then take a look at the detailed explanation of how you can use your competitors to do keyword research. With the keyword analysis of competitors you can score a lot of valuable keywords. In any case, I wish you the best of luck in finding your keywords!
David - content marketer at online marketing Click Process .