What started as a self-made WordPress webshop is now a professional Shopify webshop that matches the brand. Anne Femke from Dit is AF wanted a shop that looked as cheerful and professional as her posters. With a migration from WordPress to Shopify and a complete rebuild, we transformed her webshop into one that is ready for the future. A project we thoroughly enjoyed working on!
What is Dit is AF?
Dit is AF (ditisaf.nl) is a webshop full of cheerful, artistic posters with a wink. Founder Anne Femke designs art that makes you happy – sometimes through humor, sometimes through the message, but always through the cheerful colors. From large statement pieces to cards with character: Dit is AF is all about color, character, and clever simplicity.
Anne Femke started her Chamber of Commerce registration in September 2023, participated in her first Christmas market in December, and launched a self-built webshop in March 2024. That self-made foundation worked but no longer suited her growing ambitions. With a professional Shopify webshop, we wanted to prepare Dit is AF for the next step. Want to read along?
The Result
Moving from WordPress to Shopify is more than just transferring products. It's an opportunity to re-evaluate how your webshop functions, how products are presented, and what the shopping experience feels like for your customer. For Dit is AF, this opportunity was fully embraced.
Anne Femke knew exactly what she wanted: a webshop that was as cheerful and professional as her posters. The colorful, playful energy of her work had to be immediately palpable. The challenge? Building a shop that radiated that cheerfulness while also being clear and easy to navigate.
The old WordPress shop was built by Anne Femke herself, and that had helped her get started. But a self-built webshop doesn't always grow with the business. The limitations became noticeable: less flexibility, fewer professional features, more time spent on maintenance. It was time for a system that supported her work instead of hindering it.
In addition to building the shop, we also helped Anne Femke with the (micro) copywriting for her webshop. This is something that is often overlooked. When even the smallest texts – on buttons, above collections, in the menu – are correct and match the branding, a webshop truly 'clicks.' Literally and figuratively."
This is the new Dit is AF webshop
The Shopify webshop
The webshop is built with Shopify, the software we have been using for years to build professional webshops. It's a SaaS e-commerce solution that grows with the business and comes standard with many automated marketing options.
For Dit is AF, we chose a modern, flexible theme that allowed us to fully express the brand's cheerful aesthetic. Special features like a lookbook that links directly to product pages make it easy for visitors to go from inspiration to purchase. These kinds of 'gadgets' are precisely what distinguishes a professional webshop from a self-built solution.
The result is a clear, modern webshop that fits the brand and is ready for growth.
We asked Anne Femke from Dit is AF a few questions
When and why did you start your business?
In September 2023, I registered with the Chamber of Commerce, in December I had my first sales event in the form of a Christmas market, and in March 2024, I launched the webshop I built myself.
What is your favorite product in the range?
The large posters – the real statement pieces. For me, the bigger, the better. I always find it so cool when I get a 50x70 cm design from the printer!
What made you decide to hire SYSO?
I knew SYSO through a friend (Marieke from Van Mauz). She had also had her webshop made by SYSO.
What are you most happy about with the new webshop?
That it looks so cheerful and professional. And the 'gadgets', like a lookbook, that links directly to the product pages. Also, the Shopify system; you can tell this system is fully developed for webshops. Very efficient.
May I know what your future plans are?
I primarily hope that what is currently in place is future-proof. I don't have yearly or multi-year plans. I am mainly an artist who loves selling her work; not a hardcore entrepreneur who only wants to grow. Currently, I still work two days a week in employment, and that combination is perfect for me. I hope to be able to continue doing that for a long time.
Would you recommend SYSO and why?
Absolutely! I am very happy with the result. It really turned out to be what I hoped it would be. It's great working with Mariko. She communicates clearly and helps you very well. The lines of communication are short; she responds quickly. I also found the development of the webshop went much faster than I had anticipated.
Thank you Anne Femke!
We look back on the Dit is AF project with a good feeling. From a self-made WordPress shop to a professional Shopify webshop that matches the cheerful, colorful brand you built yourself. It was great to see how clear your vision was and how well you knew what you wanted.
You are an artist with your own story, and that story now comes fully into its own in your new webshop. Not an entrepreneur who only wants to grow, but someone who consciously chooses a balance that suits her. That's exactly what your webshop now radiates: authentic, well-thought-out, and completely ready for the future.
We will, of course, continue to follow you and are curious to see how Dit is AF develops further. Have fun and good luck!
