Casestudy: Hippy branding

Case Study: Hippy Branding

With a baby at home, on the ground, Stephanie started a webshop career next to her job as a flight attendant. The idea arose from her 'being a mother' and the lack of fun, but above all practical, safe and sustainable baby products.

In 2016, the first diaper bag was designed that was extensively tested during trips around the world. The bag turned out to be super practical and was appreciated by many mothers. After a few years it was time. Time for that step further: a professional branding and a brand new webshop!

About Hippy

At Hippy you will find the best children's brands for trendy baby must-haves and cool kids lifestyle. Beautiful maternity gifts, layettes and cool children's items that are stylish and offer convenience. With an eye for safety, sustainability and the environment.


At a branding project we always first have a conversation, then an online intake (question form) and then we make a mood board. We discuss this mood board with the customer, remove what is not very appealing and add where necessary. Ultimately, a nice visual starting point is created and we get to work.

The result for Hippy is a very own, recognizable logo and a nice extensive color palette with which to vary a lot. The heart has remained in the logo on request. We also supplied various patterns to create more playful backgrounds.

At the end of 2022, Stephanie will also start a 1-on-1 business coaching program at SYSO. In combination with its SYSO VIP subscription , this will provide more visibility and revenue.

HIPPY restyling

The new webshop

The brand new webshop was built by Stephanie herself using our online course Shopify webshop DIY . Shopify is a great SaaS e-commerce solution that grows with the company and is equipped with many automatic marketing options as standard. The online training Lauch it was used for the launch. A super handy tool to launch every new webshop, website, collection, product and/or service time and again with a bang.

hippy remake

Stephanie from Hippy

We asked Stephanie from Hippy a few questions

Why did you start Hippy?

I myself had just become a mother of our first daughter when I decided I wanted to do something else besides my current job as a Stewardess. I also wanted to get creative and with a baby at home, the idea quickly came to do something in that industry, because that's the most fun! I wanted to do it a little differently, I don't just look at whether it is fun, but above all whether it is practical, safe, durable and certainly stylish. That is why you will only find the coolest brands in my shop.

What do you think is the best product (category) from the range?

That is of course difficult to choose because what you see in my shop I really really like and super handy to have as a parent of 2 young children, if I don't see the use or fun of something, it won't come in the shop .

If I had to choose, I'm proud of my own collection of Swaddles . I always get compliments on that and customers who keep coming back because they like the swaddles so much. I'm secretly very proud of that. From start to finish I do everything myself, it starts with selecting the fabrics, which is sometimes a huge quest to find the right fabrics. Then process the fabrics in the various products that I make myself, including the Swaddles. I finish the swaddles with a unique edge on the serger so that there is always a playful color effect that matches the colors and/or print of the fabric. This also makes it slightly different from other swaddles, and what they say is true, you can never have enough good quality swaddles. They last for years and they remain incredibly beautiful and become softer with each wash. My daughters are well past baby age but we still use a lot of swaddles at home and on the road.

hippy swaddles

What made you decide to hire SYSO?

Hippy was ready for an upgrade, I started Hippy a few years ago and I designed a logo myself and never thought about branding. Now I thought it was time for an even more professional look & feel, something truly unique and yet recognizable and suitable for Hippy. It's a huge step for a small business owner, but I really wanted to grow and felt very strongly that this was the first step towards Hippy 2.0.

What have you achieved with your new branding so far?

So very happy with the result, it is even more beautiful than I could have imagined. Received a lot of comments that it looks so good and professional and really suits Hippy. I also feel better as a company because of this, I can be there, it really stands out and I'm super proud! With the DIY Shopify course I built a new webshop so that I could get off to a good start with my brand new branding. With some help from Mariko here and there, the webshop is also shining and it is going very well. It's quite an investment as a small business owner and I really had to think about it, but is it worth it? hell yes!

May we know what your future plans are?

I always find that difficult because I don't look very far ahead. But what I do know is that there is still plenty on my wish list to add to the shop. The search for durable and stylish must-haves for baby & child that are also easy to use never ends. What will definitely come is a doll line, because with 2 doll mothers in the house I can't get out of it!
There are also a number of SYSO courses and the Content coach program on my wish list because learning continues and that's what's great about doing business.

Would you recommend SYSO?

Mariko is a very nice person to work with. I have already followed several courses and webinars and they are very pleasant. Just 'down to earth' no talk, just real, and that's nice. So I would definitely recommend SYSO.

hippy fire board

Thank you Stephanie

Stephanie, after completing the intake, you gave us 'carte blanche' from the start. That trust allowed us to really get into the experience of you and your customer. Hippy has enormous potential, so we have designed a branding for you with which you can really profile your company a big step bigger. We immediately saw the logo in our minds on the labels of your designs and it is very nice to see how you have built your own webshop. The branding looks great like this and is recognizable from thousands. Good luck with your Hippy, we'll follow!

👉 Are you also ready for a nice (re) branding ?
👉 Prefer (also) a new webshop ?