A lead magnet is a kind of 'golden ticket' for your e-mail marketing. Create something that your audience can really use, something that makes them happy and makes your company relevant to them: the lead magnet. Here are the 10 elements for your own great lead magnet.
A lead magnet is therefore 'something' relevant of value that you offer to your target group for free in exchange for an email address. That something relevant can be anything: a (good!) e-book, checklist, video, webinar, mini-course, swipe file etc. If you give something of value to your audience, then that is a nice step to build a good relationship of trust.
Wonderful giveaway
We also like to call it the 'wonderful giveaway' because this way you remember how GOOD your giveaway should be! It can't be a boring e-book that you can't get through. It really has to be something of value, something that sticks, that is beyond expectations. So wonderful and that is why this tool works.
How does a lead magnet work?
In short, a lead magnet works like this:
- you offer something of value that is in line with your product or service
- potential customers become convinced of the value you offer
- This will make them more likely to return to your company for more (paid) valuable products or services
How many lead magnets do you need?
One very good 'evergreen' example to start with if you ask us. One very effective lead magnet can bring in thousands of newsletter readers.
The 10 Elements of a Mega Effective Lead Magnet
In total, there are 10 elements that an effective lead magnet must meet:
- the lead magnet is in line with your product or service
- you focus on one problem
- you offer value as a company by offering a solution
- the solution is concretely and specifically described
- you clearly show what the result of your solution is
- you deliver a quick result
- be short and sweet
- you offer added value as a company
- make sure you have a professional appearance (in terms of message and design)
- the branding of your lead magnet is in line with your company's corporate identity
Getting started with your own lead magnet
So what you need is 'something' to give away, a mailing list and a landing page. On this free page you will find our own lead magnets and at Happlify we also use them regularly, see for example the How happy are you test.
Are you serious about growing your mailing list? Then become a lead magnet pro. Read below to find out how.
Shall I help you further?
In our popular E-mail marketing magic course you will find a complete module dedicated to the lead magnet, complete with videos, many examples and a step-by-step plan. Super nice!
MODULE 5 - Create a great lead magnet
5.1 What is a lead magnet?
5.2 Lead magnet type A - acquire new leads
5.3 Lead magnet type B - convert leads into customers
5.4 Your own lead magnet step-by-step plan
5.5 Examples of lead magnets
5.6 A rock solid landing page
💡 Good to know : This course is part of SYSO VIP , where you get access to ALL our courses, training and strategies.
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Good luck growing your email list! 🚀
