Google has announced that their search engine will undergo major changes, with artificial intelligence (AI) playing an important role. This can have major consequences for small and medium-sized web shops. Google will introduce "AI Overviews", which will change the way people search for information and view search results. As a result, web shops will probably receive fewer direct clicks from the search results, because more information is immediately shown in Google. According to a Bloomberg calculation, this will result in a quarter of internet traffic via Google disappearing. And that's quite something.
It will soon become very important for small and medium-sized web shops to adjust their SEO strategies to remain visible. This may mean optimizing your content for better and more direct answers. In addition, it is already smart to look at other ways to attract visitors to your webshop.
🚨 In my upcoming Trend Alert #03 I will pay extensive attention to this, as well as the new ChatGPT 4o and what you can do with it. Sign up for the SYSO newsletter and you will be the first to be invited.
How do you become visible as a webshop in the future?
These types of major changes have a major effect on the way we find information online. As SME web shops, you therefore have to be very innovative to remain visible. It is therefore good that you follow SYSO, because we are happy to think about this for you. Therefore, here are some practical tips and strategies that you can do to distinguish your webshop and continue to build a loyal customer base (!).
1 - Join a shopping guide like Happlify
I hear you thinking "that's a no-brainer for you", but hear me out. We stay on top of these new developments and continuously ensure that Happlify + our Crew collectively becomes and remains visible. We do this by investing a large part of our income directly into smart advertising for quality traffic. Moreover, our pond is getting bigger and you can immediately reap the benefits! Through joint actions and high-quality articles, which you do not have to write and organize yourself, we provide a stable and inspiring platform where we do not use shady algorithms. Win, win, win - also for your SEO. Sign up here .
2 - Partnerships and collaborations
Collaborating with other companies or influencers who share your target group can be an effective way to expand your reach. This can vary from co-branded products, product compositions (nice surprise box) to joint marketing campaigns or social media cross-promotions. For this we offer the SYSO VIP community or Happlify with a closed Crew community.
3 - The power of offline and local events
By participating in local markets or organizing pop-up stores, you can establish your brand in the local community and build direct relationships with customers. These events provide the perfect opportunity for customers to see your products in person and purchase them directly, which can increase brand loyalty.
4 - Your branding rock solid
Also a no brainer for us as brand makers, but oh how important branding is right NOW!! Because good branding shows what you do, what you stand for, it distinguishes you from the crowd, makes you unforgettable and that is what you need. Read more about branding here .
5 - Advertise smartly with Pinterest
In recent months we have tested a lot with advertising on Pinterest and I think it is promising! If we really have to advertise regularly to close the Google gap, then I would point to Pinterest rather than Facebook and Google. Please note: keep doing what works now, but look ahead.
🚨 I will soon show you how to start with this in my latest Trend Alert #03. Sign up for the SYSO newsletter and you will be the first to be invited.
6 - Mailing list is KEY
That consistently sent newsletter and growing mailing list has been important for years, but now this form of marketing is becoming SUPER important. Because this is the best way to reach your target group and a good newsletter (proven) generates 10 times more traffic than all your social media combined. Here is the secret link to our Email Marketing Magic online course , which you can order separately. But if you become a SYSO VIP , you will have access to this course and all our other useful tools. Becoming a VIP is always useful, because we will help our SYSO VIPs grow the mailing list. Do you want that help too? Become now SYSO VIP and join in.
By implementing these strategies, your SME webshop can not only survive in a rapidly changing online environment, but also thrive. It is essential to remain flexible, experiment with new marketing techniques and always respond to the needs of your customers. With a little creativity, good branding (!) and a lot of effort, your webshop can also be a distinctive presence in the digital landscape.
Source: Nos.nl
