What is an Instagram engagement pod and... does it still work?

If you've been active on Instagram for a while, you've probably heard the term: 'Instagram pod'. Pod means pod, shell, shell or peel that something can be in, Instagrammers for example. A pod is a small collection of Instagrammers, a private group of 10 to a maximum of 15 members who want to address (approximately) the same audience and therefore work together.

Why do pods exist and what exactly is it?

Since Instagram changed the algorithm years ago, the first post on your Instagram Feed is no longer automatically the last posted post of one of your followed accounts. In short, it is important that your post is seen as often as possible in that timeline by your followers. But how? The more engagement, the sooner/more often your post is shown. And engagement is simply 'attention' of course, likes and reactions. This is how the Instagram pods came into being, groups of Instagram users who give each other's posts engagement. By liking and reacting.

How do I start an Instagram engagement pod?

You can easily start one yourself, here's how:

1. Add everyone you want to add to your pod (preferably keep it to a maximum of 15) in a group message on Instagram and tell them what you're planning.
2. You can have everyone turn on notifications for other pod members. When one of the pod members posts a post, the group can immediately take action (like and comment). But the group can also keep in touch via DM messages.
3. Make sure your response to the post is longer than four words and does not contain generic phrases. See tips below.

Tips for the right Instagram comment

1. Like the post.
2. Use more than four words in your response.
3. Avoid too general and short phrases like 'great, super fun, love it, awesome' etc. and a row of emoticons is also not done.
4. Preferably never respond with the same sentence, make a real response to the post, show that you are involved.
5. Tag the sender in your comment (@name) for an even more personal touch.

Basic Rules for Instagram Engagement Pods

Now that you understand what Instagram Pods are, let's look at some of the general rules.

• Engagement Requirements: Members are required to like and comment on each other's posts, often following strict rules for timing and quality to simulate real engagement.
• Communication and coordination: Pods operate through group chats on Instagram DM, where members notify each other of new posts.
• Drops and Schedules: Many pods schedule specific times, called “drops,” where members share their posts for engagement. Members are required to respond to all shared posts.
• No Freelancers: Members must give as much engagement as they receive or they may be kicked out of the pod.
• Discretion and secrecy: Due to their controversial nature, pods are often kept secret to avoid detection by Instagram.
• Entry Criteria and Rules of Conduct: Some pods have criteria for entry, such as a minimum number of followers or specific content quality. They also often have rules of conduct for comment types, posting frequency, and response time.
• Rule Variation: Rules vary by pod; some require full engagement on all shared posts, while others have a more relaxed approach, such as engagement on a certain number of posts per day or week.

The Pros and Cons of an Instagram Engagement Pod

Advantages

• Increased visibility: More engagement means your post will be shown to your followers more often.
• Rapid Growth: For new accounts, a pod can help them grow faster.

Disadvantages

• Artificial engagement: The engagement may seem unnatural, which can damage credibility.
• Risk of sanctions: While pods don’t directly violate Instagram’s policies at the moment, there’s always a risk that the platform will penalize them in the future, such as shadowbanning .

Alternatives to engagement pods

Instead of relying on engagement pods, there are more sustainable ways to get your brand or shop noticed:

1. Quality Content : Invest in creating content that truly adds value to your audience. Content that inspires, informs or entertains will generate more engagement organically.

2. Community building : Work on building a real community. Engage your followers in your story through Instagram Stories, Q&As, and live sessions. This creates a deeper connection with your audience.

3. Collaborations : Look for collaborations with other brands or communities where your target audience is located. Are you looking for a growing place where women from ±25 - 55 years old search en masse every day for the best gifts and webshop tips? Then shopping guide Happlify undoubtedly something for your webshop, service or brand!

Long story short

Instagram Pods can be a useful tool to increase your visibility and engagement, especially if you are just starting out. However, it is very important to be aware of the potential drawbacks. Creating authentic interactions with your followers remains essential for a sustainable Instagram strategy.

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