As an online retailer you keep so many different balls in the air. And speaking of online marketing, there are actually two very essential balls to consider: SEO and conversion. Firstly, you want to be found in the search engines and you are working on the SEO (search engine optimization) of your webshop, on the other hand you want to get the visitors of your webshop to order from you and you are working on conversion optimization.
NO, no abandoned carts!
Conversion optimization of an online store goes further than just tidying up your product pages . It is very common that products end up in the shopping cart, but that the order is not completed. Since the visitor has taken the trouble to view your webshop and go through your assortment, it is a great pity when the order is not completed. There are many reasons why the visitor does not complete the order. Read on soon.
What is conversion?
First things first: what is conversion? Conversion really simply means 'achieving a set goal'. For example, if you determine that the goal of your webshop is for visitors to place an order, that is ' conversion ' . But you can also aim for visitors to register for your newsletter by leaving their email address.
Your conversion is too low
The conversion of SME webshops and sites is often around 1%. This means that 1 in 100 visitors will take the action that you have set as your goal. In other words, 99% of the webshop visitors do nothing (of what you want) and leave again (empty-handed). With Sell your stuff online we always try to aim for a conversion between 2 - 3% or higher of course.
Increase your conversion
"How do I increase the conversion" is a frequently asked question. The simplest answer to that is: "Put yourself in the shoes of your customer!" . And you do that - in short - by asking yourself the following when you are in your own webshop or site as a visitor:
- How would you like to be addressed in the webshop?
- Can you immediately find what you are looking for?
- How much are you willing to read?
- To what extent do you immediately understand what the webshop is about?
All these things are therefore part of your conversion strategy. Find out where you can improve...
There are many roads that lead to Rome, but over the years we ourselves found 20 pitfalls where the conversion of a webshop can get ugly. They are all included in the scan of our popular Conversion booster , but here in my article on the Webwinkelkeur blog I'm sure to give you some quick tips that you can apply right away.