Content coaching program

This is how you become and stay visible in a smart way

The one and only content marketing program that surprises your customer all year round, makes them happy and encourages them to buy. The marketing solution to become smart visible.

“Why can't I really hit the mark with my company?”

Could that be your question? Keep reading >
You have had a webshop or online business for some time and have tried everything to become visible. There is a (no longer active) business Facebook page, an Instagram account, you occasionally post a pin on Pinterest, SEO could be better and if you have already picked up SEA, it stuck somewhere around 2018. You want to write a blog again, but what do you put in there and do the right people read it? And that newsletter…

It is much
It IS also way too much that way. Stop doing that today! You not only tire yourself, but you can also forget about the growth of your company. Don't stop doing business of course! But with messy marketing. If you recognize yourself in the above, the diagnosis is quickly made. You clearly have Shiny object syndrome and that won't get you a step forward. It won't bring you the customers, orders and money you dream of.

Get your marketing in order, increase your brand awareness and your business will grow like never before

Know how to continuously attract new customers

Effortlessly map out and plan the new season, and therefore have time for fun with family and friends

Feeling like you have your own marketing employee with feelers, who picks the currants out of the pie for you every week

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Order and pay for this tool here. After that you will get direct access to our Campus and you can get started right away.

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Content coaching program

My name is Mariko Naber, I am a branding and online marketing expert, with a great love for ecommerce and founder of SYSO. Together with my partner Mark I own design agency Loaded ink BNO and ran my own jewelery label and popular webshop Applepiepieces (sold in 2017) for 10 years.

Over the past 20+ years, we've discovered strategies and formulas that have made our own businesses and those of hundreds of others mega successful. Our enormous treasure chest of knowledge and experience, critical view on well-trodden paths and BNO membership have made SYSO the ultimate go-to for Dutch and Belgian online entrepreneurs since 2014.

We understand big, small, the profession, online business and you. We, Mariko, Mark and team SYSO, are happy to help you with a successful business that makes you proud and that takes care of your freedom.

With this program you will first get the ultimate basis of content marketing explained in bite-sized modules. You also get the four seasons that are divided into the weeks of the year. Every week you will receive hands on content inspiration and advice from me - Mariko. In addition to this basic, the extensive seasonal modules, inspiration & trend boards, countless examples and access to the student hangout, you also get:

  • Content marketing annual calendar handy PDF
  • Content challenges per season
  • Content planning Trello board template
  • SYSO webinar replay channel (worth €47,-)
  • Joint giveaways for new leads
  • 20% discount on all our tools

The Content coach program is for real online entrepreneurs, webshop owners and proud pioneers who persevere! With this program you make the difference between you and your competition, because you will soon have a treasure chest full of to-the-point inspiring content that will surprise your customer, make them happy and encourage them to buy. Because - let's be honest - that's what it's all about.

Thanks to Mariko I was able to quit my salaried job

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Started with a Newsletter course and then went through all content coach programs. So stay that I did. I can safely say: if I hadn't followed this, I wouldn't have been able to quit my job as an employee. I now work full time on Jewels with Flair and I really enjoy working on my newsletter. A big difference from the beginning, when I thought every time... what should I put in my Mail with Flair? Thank you Mariko!

Erlinde Kramer -

I definitely recommend Content Coach!

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I think there is a very sympathetic atmosphere within the student hangout. Everyone tries to help each other and that is very nice. In terms of content, I think what is offered is a nice way to think ahead. I also really like the specials and the weekly Q&A. I think the step-by-step explanation such as planning an action or launching a new product. But actually in the first place perhaps the colleague contact. I definitely recommend Content Coach and have also extended for the next quarter!"

Marloes Lubberding -

It works great!

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For a light chaotic like me, the weekly emails are a good stick behind the door to get started with the content for my webshop. Everything is explained in clear language and you receive useful tools. The Student Hang-out and the live question hour are great to ask your questions. You not only learn from Mariko, but also from your colleagues. The atmosphere in the Hang-out is also good, everyone is always very helpful. In short, you always struggle with what to post/blog/email now and how-what when, then the Content Coach Program is highly recommended!

Kirsten Oosterwaal -

Work smarter and more fun!

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How great is the Content coach program! Mariko gives a lot of tips and tools to work smarter. Do more in less time, do more that works! Handhold and a stick behind the door through weekly emails and schedules and lots of fun inspiration. The program leaves room for you to define it yourself, but also ensures that you sail the right course and can achieve so much more :)

Jodie Grootswagers -

Frequently Asked Questions

What exactly is the content of this program?

This is -in a nutshell- the content of the program, the BASICS, complete with videos and printable PDFs:

  • Introduction
    Who, what, where and how?
  • MODULE 1
    First things first
    1.1 What is your goal?
    1.2 Your audience
    1.3 Which solution are you?
  • MODULE 2
    Content Marketing Basics
    2.1 What is content marketing?
    2.2 Blogging is a must!
    2.3 About the newsletter
    2.4 About social media
    2.5 Social Media Formats
    2.6 Social Media Post Timing
    2.7 Free stock material sources
  • MODULE 3
    Your start
    3.1 Content marketing strategy
    3.2 What does a week look like?
    EXTRA - Social media do's & don'ts
    EXTRA - Newsletter tips
    EXTRA - Evergreen content
    EXTRA - Get started with Trello

Content per SEASON (4x)
This is -in a nutshell- the contents of each season:

  • About the SEASON
    Program checklist
    Inspiration & trend boards SEASON
    SEASON content plan
  • MONTH 1
    About MONTH 1
    Hook-up days MONTH 1
    MONTH 1 weeks
    MONTH 1 ideas
  • MONTH 2
    About MONTH 2
    Hook-in days MONTH 2
    MONTH 2 weeks
    MONTH 2 ideas
  • MONTH 3
    About MONTH 3
    Hook-up days MONTH 3
    MONTH 23 weeks
    MONTH 3 ideas
    DOWNLOAD - Applepiepieces news of the SEASON

If I do the Content coach program do I run the risk of posting the same as my colleagues?

The answer to that is (fortunately) no! Because there is a lot of choice of what you can share and every webshop and industry is different.

I must have spent a lot of time on that

The program has been developed to be able to create good content without having to search for it yourself. In that sense, it should save you time and it is a good start to do more with less time.
How much time you spend on it per week depends on how much time you want to put into it (and what is possible), experience shows that ± 2 to 4 hours a week gives a lot of results.

Is it only for webshops with products?

Certainly not. The program is suitable for any business, whether online or offline, selling products or services.

Is content (marketing) really that important?

Yes. It is the glue between you, the products/services, the webshop (or site) and the customer.

Is this program also included in SYSO VIP?

Yes, if you choose SYSO VIP , you have all SYSO tools at your disposal, including this full program!

What is lifetime access?

You will have access as long as the course is available.

I saw another program pass by

Feel free to join! We share what we have developed based on our experience and knowledge. That is what we guarantee and these are the facts…

  • we don't promise you mountains of gold, but real results
  • this program is not hot air, but the real deal and to the point
  • you get a lot for your money

In the past 10 years I collected thousands of campaigns from large and small (web shop) companies and have analyzed and studied them for years. The own ±900 (!) Applepiepieces newsletters from the last five years also provide a wealth of information. This together with current developments, additional teaching materials, schedules and instructional videos will give structure to your own content marketing.

With this you develop an effective marketing system with which you attract visitors to your website again and again and turn them into customers and money.

Customer Reviews

Based on 21 reviews

Via een collega ondernemer ben ik Mariko gaan volgen. Ik dacht echt: heb je er weer één die alles op gaat zitten lezen en dan met een mega dure aanbieding komt. Ik had het mis. Na een paar gratis masterclasses begon ik met een 'kleine, betaalde masterclass'. De tips die gegeven worden zijn echt inspirerend en helder. Je kunt ze zo toepassen en aan de gang. Uiteindelijk heb ik me ingeschreven voor de emailmarketing cursus en ook het content coach programma. Je hoeft alleen maar stap voor stap de modules te volgen en het toe te passen op jouw eigen webshop. Ook de tips die in de Facebookgroepen gegeven worden zijn direct toepasbaar. Zo heb ik voor het eerst een (verhuis) flash sale gehouden en was dit een daverend succes! Ik ben nog niet klaar want 2 cursussen tegelijk volgen gaan niet samen met een grote verhuizing maar bij iedere tip van Mariko wordt ik weer blij!

Jacolien -
De coaching/webinars zijn het afgelopen jaar nog beter geworden!

Na ongeveer een jaar weer in contact gekomen met Mariko. Gelijk weer enthousiast geworden. De coaching/webinars zijn nog beter geworden! Super handig om een tips te ontvangen die je ook gelijk kan inzetten.

Silke Gertsen
Fijne persoonlijke adviezen

Mariko heeft mij tot nu toe met mijn webshop & website superfijne adviezen kunnen geven, ze was altijd bereikbaar voor vragen! Ook de webinars volg ik graag van Mariko en de mailtjes die ik krijg met tips voor mijn onderneming zijn erg veel waard. Ik kan dit aan iedereen aanbevelen!! Het is voor mij een bron van inspiratie om de mailtjes te lezen, vaak heb je het 'ohja' effect als je het leest en heb je het gevoel dat je al veel weet... Maar in de praktijk wordt het weinig gebruikt bij bedrijven. Het is goed om een keer stil te staan bij de tips en adviezen van Mariko, echt waar.

Dankzij Mariko heb ik mijn baan in loondienst kunnen opzeggen

Begonnen met een Nieuwsbrief cursus en toen alle content coach programma's doorlopen. Zó blijf dat ik dat heb gedaan. Ik kan gerust zeggen: als ik dit niet had gevolgd had ik mijn baan in loondienst niet op kunnen zeggen.

Inmiddels werk ik fulltime aan Jewels with Flair én vind ik het super leuk om aan mijn nieuwsbrief te werken. Een groot verschil met het begin, toen ik elke keer dacht...wat moet er nu weer in mijn Mail met Flair?

Dankjewel Mariko! Ik ben benieuwd wat jij én Happlify nog gaan brengen :).

Marjolein Hirsbrunner -
Mariko geeft ontzettend veel bruikbare informatie

Mariko geeft ontzettend veel bruikbare informatie. Duidelijk uitgelegd en vaak met praktische voorbeelden. Door de afwisseling tekst / video is het aangenaam leren. Het boek, de online (Facebook) groepen, de programma`s. Ik vind het een uitkomst!