content marketing course

Smartly become and remain visible

The one and only content marketing course, which has already helped hundreds of entrepreneurs, with which you can surprise, delight and encourage your customers to buy all year round. The marketing solution to become smartly visible.

“Why can't I really hit the mark with my company?”

Could that be a question from you? Keep reading...
You have had a webshop or online business for some time and have tried everything to become visible. There is a (no longer so active) business Facebook page, an Instagram account, you occasionally post a pin on Pinterest, SEO could be better and if you have already picked up SEA, it got stuck somewhere around 2018. You would like to write a blog again, but what do you put in it and will the right people read it? And that newsletter…

It is much
It IS way too much that way too. Stop that today! Not only do you tire yourself out, but you can also forget about the growth of your company. Don't stop doing business of course! But with messy marketing. If you recognize yourself in the above, the diagnosis will be made quickly. You clearly have Shiny object syndrome and that won't make you any progress. It doesn't get you the customers, orders and money you dream of.

Take a moment to think about it, because things can really be different

Take a moment to think about it, because things can really be different

Now imagine that you…

Get your marketing in order, increase your brand awareness and your business will grow like never before

Know how to continuously attract new customers

Effortlessly map out and plan the new season, and therefore have time for fun with family and friends

Feeling like you have your own marketing employee with feelers, who picks the currants out of the pie for you every week

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Content marketing course

€297.00
 per 

Yes, this tool is also available if you are SYSO VIP

If you choose SYSO VIP , you have all SYSO tools at your disposal, including this tool.

View full details

Content marketing course

€297.00
 per 

I am Mariko Naber, founder of SYSO and expert in branding and online marketing. Together with my partner Mark, I have been running the design agency Loaded Ink BNO since 1997, with clients such as Unicef, Mercedes-Benz and Unilever. I also sold a successful jewelry label and webshop, Applepiepieces, in 2017. I wrote the bestseller 'Sell your stuff online' about this, which has now been reprinted five times.

Over the past 20+ years, we discovered strategies and formulas that made our own businesses and those of hundreds of others mega-successful. Our treasure chest of knowledge and experience, critical view of well-trodden paths and BNO membership have made SYSO the ultimate go-to for Dutch and Belgian online entrepreneurs since 2014.

We are happy to help you build a successful business that gives you freedom.

With this course you will firstly get the ultimate basics of content marketing explained in bite-sized modules. This way you create your own marketing mix and you always know, week in week out, what you can communicate and post to (continue to) attract your customers. In addition to this basic, you also get:

  • Content marketing annual calendar
  • Content seasonal challenges
  • Content planning Trello board template

This course is for online entrepreneurs and webshop owners who want to grow. This will make the difference between you and your competition, because you will soon have a treasure chest full of to-the-point inspiring content that will surprise your customer, make them happy and encourage them to buy. Because - let's be honest - that's what it's all about.

Thanks to Mariko I was able to quit my salaried job

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Started with a Newsletter course and then went through all content coach programs. So stay that I did. I can safely say: if I hadn't followed this, I wouldn't have been able to quit my job as an employee. I now work full time on Jewels with Flair and I really enjoy working on my newsletter. A big difference from the beginning, when I thought every time... what should I put in my Mail with Flair? Thank you Mariko!

Erlinde Kramer - Jewelswithflair.nl

I definitely recommend Content Coach!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

I think there is a very friendly atmosphere within the student hangout. Everyone tries to help each other and that is very nice. In terms of content, I think what is offered is a nice way to think ahead. I also really like the specials and the Q&A. I think the steps are explained, such as planning an action or launching a new product. But actually, perhaps first and foremost the colleague contact. I definitely recommend Content Coach and have also renewed for the next quarter!

Marloes Lubberding - Paper-time.nl

It works great!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For a slightly chaotic person like me, the weekly emails are a good way to get started with the content for my online store. Everything is explained in clear language and you are provided with useful tools. The Student Hang-out and the live question hour are great for asking your questions. You not only learn from Mariko, but also from your colleagues. The atmosphere in the Hang-out is also good, everyone is always very helpful. In short, if you always struggle with what to post/blog/email next and how and when, then this is highly recommended!

Kirsten Oosterwaal - Maisonkoos.nl

More than worth it!

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

The Content course is so nice! Mariko gives a lot of tips and tools to work smarter. Do more in less time, do more that works! Support and a stick behind the door through weekly emails and schedules and lots of fun inspiration. The program leaves room for you to give your own interpretation, but also ensures that you follow the right course and can achieve so much more :)

Jodie Grootswagers - Zilverdraakje.com

Frequently Asked Questions

What is the content of this course?

Everything you need to create your own magical content marketing mix that works for you and your customers. This is -in a nutshell- the contents of the program, the BASIS, complete with videos and printable PDFs:

  • Introduction
    Who, what, where and how?
  • MODULE 1
    First things first
    1.1 What is your goal?
    1.2 Your audience
    1.3 Which solution are you?
  • MODULE 2
    Content marketing basics
    2.1 What is content marketing?
    2.2 Blogging is a must!
    2.3 About the newsletter
    2.4 About social media
    2.5 Social media formats
    2.6 Social media post timing
    2.7 Free Stock Footage Resources
  • MODULE 3
    Your start
    3.1 Content marketing strategy
    3.2 What does a week look like?
  • BONUS
    EXTRA - Social media do's & don'ts
    EXTRA - Newsletter tips
    EXTRA - Evergreen content
    EXTRA - Getting started with Trello

Where is the Content coach program?

That's what this course is based on. We have run the program for years, season after season, with great success and this is the result. A complete course that allows you to quickly set up your own content marketing strategy. The. Any. Marketing strategy. That you. Necessary. Have!

I must be wasting a lot of time on that?

This course has been developed to help you create good content without having to search for it yourself. In that sense, it should save you time and it is a good start to do more with less time.
The amount of time you spend on it per week depends on how much time you want to put into it (and what is possible), experience shows that ±2 to 4 hours per week gives a lot of results.

Is content (marketing) really that important?

Yes. It is the glue between you, the products/services, the webshop (or site) and the customer.

Do I also learn to work with AI?

Yes, almost all our courses now have a new AI module.

Is this course only suitable for web shops with products?

Certainly not! The tool is suitable for any business, whether online or offline, selling products or services.

How long do I have access to this course?

You will have access as long as this tool is available (lifetime access).

Is this course also included in SYSO VIP?

Yes, if you choose SYSO VIP , you will have all SYSO tools at your disposal, including this tool.

With a good content marketing strategy...

you have your own effective and unique marketing mix in your hands

you will never again wonder what to post or email next

keep your shiny object syndrome in check and gain focus

you bring visitors to your webshop again and again who want to buy from you

Customer Reviews

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A
Annemarie
Inspirerend!

Via een collega ondernemer ben ik Mariko gaan volgen. Ik dacht echt: heb je er weer één die alles op gaat zitten lezen en dan met een mega dure aanbieding komt. Ik had het mis. Na een paar gratis masterclasses begon ik met een 'kleine, betaalde masterclass'. De tips die gegeven worden zijn echt inspirerend en helder. Je kunt ze zo toepassen en aan de gang. Uiteindelijk heb ik me ingeschreven voor de emailmarketing cursus en ook het content coach programma. Je hoeft alleen maar stap voor stap de modules te volgen en het toe te passen op jouw eigen webshop. Ook de tips die in de Facebookgroepen gegeven worden zijn direct toepasbaar. Zo heb ik voor het eerst een (verhuis) flash sale gehouden en was dit een daverend succes! Ik ben nog niet klaar want 2 cursussen tegelijk volgen gaan niet samen met een grote verhuizing maar bij iedere tip van Mariko wordt ik weer blij!

J
Jacolien - Ikbenzomooi.nl
De coaching/webinars zijn het afgelopen jaar nog beter geworden!

Na ongeveer een jaar weer in contact gekomen met Mariko. Gelijk weer enthousiast geworden. De coaching/webinars zijn nog beter geworden! Super handig om een tips te ontvangen die je ook gelijk kan inzetten.

S
Silke Gertsen
Fijne persoonlijke adviezen

Mariko heeft mij tot nu toe met mijn webshop & website superfijne adviezen kunnen geven, ze was altijd bereikbaar voor vragen! Ook de webinars volg ik graag van Mariko en de mailtjes die ik krijg met tips voor mijn onderneming zijn erg veel waard. Ik kan dit aan iedereen aanbevelen!! Het is voor mij een bron van inspiratie om de mailtjes te lezen, vaak heb je het 'ohja' effect als je het leest en heb je het gevoel dat je al veel weet... Maar in de praktijk wordt het weinig gebruikt bij bedrijven. Het is goed om een keer stil te staan bij de tips en adviezen van Mariko, echt waar.

E
Erlinde
Dankzij Mariko heb ik mijn baan in loondienst kunnen opzeggen

Begonnen met een Nieuwsbrief cursus en toen alle content coach programma's doorlopen. Zó blijf dat ik dat heb gedaan. Ik kan gerust zeggen: als ik dit niet had gevolgd had ik mijn baan in loondienst niet op kunnen zeggen.

Inmiddels werk ik fulltime aan Jewels with Flair én vind ik het super leuk om aan mijn nieuwsbrief te werken. Een groot verschil met het begin, toen ik elke keer dacht...wat moet er nu weer in mijn Mail met Flair?

Dankjewel Mariko! Ik ben benieuwd wat jij én Happlify nog gaan brengen :).

M
Marjolein Hirsbrunner - www.xkaarten.com
Mariko geeft ontzettend veel bruikbare informatie

Mariko geeft ontzettend veel bruikbare informatie. Duidelijk uitgelegd en vaak met praktische voorbeelden. Door de afwisseling tekst / video is het aangenaam leren. Het boek, de online (Facebook) groepen, de programma`s. Ik vind het een uitkomst!

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