The ZenShop, founded by sisters Sabrina and Patricia, is an online oasis of inner peace and spiritual discoveries. Here you will find a beautiful selection of gemstones, tarot cards, spiritual home accessories and more, all carefully curated to guide you on your path of personal growth and spiritual exploration.
In addition to these products, The ZenShop also offers various readings and tarot spreads. That makes The ZenShop a complete experience for finding peace and inspiration!
Golden ticket
The sisters opted for a Golden ticket and developed brand new branding, we moved the webshop from Mijnwebwinkel to a new, converting Shopify webshop and followed a 1-on-1 coaching process.
Result
At one branding project , we always look at the current market. What competitors are there and what do they do? It is important for a brand not to resemble its competitor. Through a brand master plan we identify the purpose, target group, mission, vision and core values and we then incorporate these into the new branding. That, in short, is how you give a love brand charge.
If you look closely you will see the sun, moon and stars in the logo. It has become a radiant whole. The new logo and the fresh color palette of pink and green ensure that they do not resemble any competitor. That is good for positioning and recognisability.
The new webshop
The new The ZenShop webshop was created with Shopify , a great SaaS e-commerce solution that grows with the company and is equipped with many automatic marketing options as standard. We opted for an extensive and flexible theme that could go in any direction. We have kept the design quietly 'zen', and the products also come into their own very well this way.
We asked Sabrina and Patricia from The ZenShop a few questions
When and why did you start your business?
We are both very spiritual and have been involved in it since childhood. At home we always went to those spiritual evenings with our mother. So we grew up with it and don't know any better than that there is "more". Patricia always read everything she could about the paranormal and spiritual world. She has taken many courses in that area, but she has always preferred the (tarot) cards. Patricia has had several businesses such as sports/tanning beds/nail stylist/clothing but always had the feeling that something was missing, she did not do it from her heart. Sabrina worked as a manager in a drugstore for 25 years, but she also felt that she was not doing what she was "supposed" to do, namely inspire people on their spiritual path. In 2021 they decided to make their spiritual dream come true and opened the webshop The ZenShop, with the aim of doing what your heart lies and helping people to become and remain Zen and to inspire them. In 2023, they both quit their jobs completely and decided to commit 100% to The ZenShop.
What do you think is the best product (category) from the range?
Actually, we like EVERYTHING the most. For example, starting the day by making an altar for that day with our monk-rolled incense and gemstones. We absolutely love putting together a personal box for someone. We are very happy to think that this has helped someone a lot. That's what we do it for!
What made you decide to hire SYSO?
I first started following SYSO on social media about 10 years ago. Later bought her book and took several courses with Mariko. Mariko also had another website pimped up and everything went very well. Mariko does what she promises and more!. It therefore felt good to enlist her help with the relocation and design of the shop. She did not disappoint us. It turned out beautiful!
What are you most happy with when it comes to the new webshop?
The surf! but actually the whole picture. It's just finished!
May we know what the future plans are?
We currently work from a small office, the plan is to work from a larger office, perhaps with an attached retail space. We also want to sell internationally. We also want to make and sell more 'handmade' products and put the complete Zen feeling into them so that we can fully convey -Zen- where we stand.
Would you recommend SYSO?
Of course! As mentioned earlier, Mariko does what she promises and she can fully empathize with what the customer wants. That's her power!
Thank you Sabrina and Patricia!
What an amazing journey The ZenShop project has been! The transformation of your brand and webshop was wonderful to experience up close. The new branding, the switch to Shopify and the coaching process have taken the shop to a higher level. Your passion for spirituality is now perfectly reflected in the new environment. The future plans, including a larger office and international expansion, bode well. The ZenShop is definitely a bright spot for those looking for balance and inspiration. Good luck with everything that comes next! Thank you.
Happlify, your happy shopping guide
Such a beautiful shop should of course not be missing from the best happy shopping guide in the Netherlands and Belgium: Happlify! And so The ZenShop also got a nice spot.
Happlify is a fast-growing, high-quality shopping guide for women (30+ years) who are looking for a fresh and familiar place where they can get acquainted with fun, special and safe web shops. On the blog they will find inspiring articles about lifestyle, positivity, fun outings and recipes. Do you also want to become visible to a larger audience? You can find more information here: Happlify collaboration and advertising.
