If you run a webshop, you probably know better than anyone that it's not always easy. You are busy finding new customers, managing stock, setting up efficient logistics, accounting and keeping the webshop up to date. It can sometimes feel like you have to do a hundred things at once!
But no worries, because SYSO is happy to help you. In this blog post I give you tips to tackle these challenges. From finding new customers to keeping track of your finances, you'll find solutions to help you take your online store to the next level.
So sit back, grab a cup of coffee (or tea, if that's what you prefer) and let's do this!
Challenge 1 - Finding customers
One of the biggest challenges for smaller webshop entrepreneurs is finding customers. It can be difficult to stand out among the many other webshops and it can be difficult to develop an effective marketing strategy to attract new customers.
A bit of an own goal, but this is often the most mentioned struggle. There are several ways to attract new customers to your webshop. It is important to develop an effective marketing strategy and to apply it consistently (!). At SYSO we firmly believe in the trinity ofcontent marketing in combination with email marketing and seo. Everything you need for this (and more) can be found at SYSO VIP . With this subscription you get access to all our SYSO tools and a lot of live guidance.
👉 Read also: What is content marketing? And 3 smart tips
Challenge 2 - Managing inventory
Stock management is another challenge for small webshop entrepreneurs. It is important to have a good overview of the stock, so that you know which products to order and when. It can also be difficult to maintain inventory while trying to cut costs at the same time.
Managing inventory can be made easier by using inventory software. This can track inventory automatically, making it easier to know which products are in stock and which ones need to be ordered. Shopify makes it easy to keep track of your webshop's stock, and you can also use Shopify perfectly for your brick and mortar store because it also offers a great POS that fits seamlessly with your webshop.
Challenge 3 - Setting up an efficient logistics system
Setting up an efficient logistics system can also be a challenge for small webshop entrepreneurs. It is important to choose the right shipping methods and keep the shipping costs low, while at the same time getting the products to the customer on time.
To set up an efficient logistics system, it is important to carefully choose shipping methods and optimize shipping costs. By using shipping software such as Sendcloud and automating the shipping process, time and money can be saved. Offering free shipping above a certain amount can also boost sales.
Challenge 4 - Keeping track of finances
Keeping track of finances can also be difficult for small webshop entrepreneurs. It is important to keep track of income and expenses, pay taxes and monitor the company's profitability.
It is important to keep track of finances and accounting software can be used for this. Keeping track of income and expenses can help monitor the company's profitability. Hiring an accountant can also help you keep your financial affairs in order. Check out SYSO's recommended expert Paperdork or take their handy 'Do I need an accountant?' quiz to find out if you need an accountant.
Challenge 5 - Managing the website
Managing the website can also be a challenge for webshop entrepreneurs. It is important to keep the website up-to-date, to optimize loading times, to ensure security and to ensure a good user experience and conversion .
To properly manage the website, it is important that you use a system that allows you to do that yourself. We highly recommend Shopify for this. Over the years we have used many different types of e-commerce software ourselves, but Shopify has undoubtedly remained number 1 for the last six years. Do you need help setting up a Shopify webshop or do you want to move? Have a look here or contact us directly.
As a webshop entrepreneur, running a successful business can be a challenge. Finding new customers, managing inventory, setting up an efficient logistics system, keeping track of finances and managing the website are just some of the many challenges you may face. Fortunately, there are plenty of solutions that make life a little easier.
Don't miss anything
By registering for free at SYSO Insiders, you won't miss any advice to run your webshop more easily and efficiently. With our tips you can save time and money and focus on what really matters - building your business and delivering a great experience to your customers.
Last but not least: Shopify deal 3 months for €1
The future of your business is in your hands. Sign up for a free trial and pay just $1/month for Shopify for 3 months. Start now and click here for this Shopify offer
Image: Unsplash - Jen Theodore