Gift guides are our favorite and I often recommend this option because it just works. A gift guide is a category where you place products that fit the theme, for example Mother's Day, Valentine's Day or Christmas gift tips.
A larger gift guide can consist of multiple categories so that the customer can immediately find his or her way to gifts for grandma, stepmother, mom to be, the romantic, stylish, fashionable, sweetest, cool, travel-loving or sporty mother. This takes away the stress from the customer, you make it easy for him or her and yet it feels like their own choice (which has a positive effect on purchasing behavior). In addition, a well-designed gift guide is also very good for your SEO (Google ranking) - which is always important, not only during the holidays.
What a gift guide looks like in your webshop
If you don't have an idea for a gift guide yet, here are some ideas and below are some links for inspiration.
Goop is the Gift Guide Queen
Goop has been doing a great job with their Holiday Gift Guides for years, offering a variety of different, imaginative categories. Here are some ideas:
Typo also makes it a hysterical party: Typo Christmas Shop
How to make a gift guide?
Of course, this is different for every webshop system. But it boils down to creating a new category for a simple gift guide and placing the recommended products in it. How to do this quickly with Shopify can be seen here in this handy walk through.
SYSO is a Shopify partner and expert. Shopify is in our opinion the best choice to start your own professional webshop.
- Start your own Shopify webshop today, click here
- Would you rather outsource everything from A to Z? Take a look here
- Moving from platform? That is also no problem (not even from Mywebwinkel)
Editorial gift guides
Then there are also numerous editorial gift guides where you can be listed as a shop with a product. Here are a few examples of those editorial gift guides:
- https://www.goodhousekeeping.com/holidays/gift-ideas
- https://www.buzzfeed.com/giftguide
- https://www.glamour.com/gallery/best-gift-ideas-for-women-2020
Examples of webshops with gift guides
- https://www.notonthehighstreet.com/christmas
- https://jonathanadler.com/pages/gift-guide
- https://www.dille-kamille.nl/cadeau
- https://www.urbanoutfitters.com/en-gb/gifting
- https://www.marksandspencer.com/nl/l/kerstshop/
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