With our branding agency Loaded ink, we have been affiliated with the BNO as an agency for about 25 years. I, Mariko, am also a BNO mentor . As designers, we find BNO membership important and now perhaps more than ever. BNO stands for quality and craftsmanship. Every year the BNO publishes a yearbook and this year I, Mariko, was asked to give my vision on AI, which has made enormous progress last year. Here is my answer to the question I received.
Do you think AI advances or weakens the design profession?
“The overload of AI content will devalue creation as we know it.
If we want to maintain the value of what we bring as designers, we must revisit the core of our profession and find new ways. Human attention will be the currency here and not just the 'nice picture', because everyone (especially without a design background) thinks they can create that with AI.
Every technological development that threatens to make humans redundant forces humans to take action and be creative. Once again, it is not about the strongest, but about the one who adapts best. Therefore, see AI mainly as a tool, a smart employee who challenges you as a designer and takes you further than you could ever have imagined.
Finally, we must ask ourselves why we worry that AI will take over design, when we have long lost our soul to marketing (strategy)."
What is the BNO?
BNO is the Professional Organization of Dutch Designers (BNO). This is the most important association for professional designers and design agencies in the Netherlands. Membership offers various benefits, such as:
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Networking opportunities : Access to a network of design industry professionals, which can lead to collaboration opportunities and new business opportunities.
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Advice and Support : Members receive professional advice on legal, business and practical aspects of the design profession.
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Knowledge Sharing and Education : Access to workshops, seminars and events focused on professional development and current themes in the design world.
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Advocacy : The BNO represents the interests of designers and design agencies at a national and sometimes international level.
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Publicity and Visibility : Members can present their work and profile through BNO's platforms, which can increase their visibility and fame in the sector.
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Discounts and Benefits : Discounts on, for example, insurance, magazines, books and participation in events.
Membership is intended for individual designers, students in design-related studies, but also for design agencies and companies. The aim is to support the professional practice of designers and strengthen the design sector as a whole.
Do you know or are you a designer? Then take a look at www.bno.nl.
You can order the BNO yearbook by emailing info@bno.nl
