"Netflix documentary The Social Dilemma is horrifying and a must see," I read on Elle.com, and frankly that's no exaggeration... Social media is addictive, causes us health problems and threatens democracy. In the Netflix documentary The Social Dilemma, former employees of Facebook, Instagram, Google and Youtube sound the alarm.
Not news, but shocking to have it explained so clearly. With SYSO we have always been critical when it comes to social media. Social media is a great place for connection and as a small(er) entrepreneur you can easily become visible. But it also has a very dark side that we cannot ignore. It is heavily addictive (created) and you as a user are exposed to manipulation...
What do we 'should' do with that, with that knowledge? Because using social media for your online business is the norm. The use of ads is almost necessary to stand out a bit in the information overload and every week something changes in that unpredictable algorithm.
Because yesterday Facebook was still hot, today everything is Instagram and as much fun as it is, it can also be super stressful. Especially if you see your turnover drop if you 'do nothing on social media'. You know what I mean.
We argue for rules and we hope, just like the ex-employees of Facebook and co, for a human variant of social media.
And if you want to change something about the world... you always start with yourself first. We advise you to deal more effectively and selectively with social media - both professionally and privately. I would like to show you how you can still get brand awareness and visitors to your webshop or site with less social media, without just staring at yourself on social media.
Email Marketing Magic
You probably know that expression "The money is in the list" . We have been swearing by the newsletter as a marketing tool for years. Email marketing is still number 1 by far. Therefore, learn the newsletter basics step by step: a converting layout, design, keeping readers interested, growing your mailing list (automatically), bonus tips with the aim of: more revenue. Learn more about the Email Marketing magic online course .