You have your own webshop and that actually works quite well. Visitors know where to find your online store and return regularly to make a new purchase. However, that does not mean that you can sit back and relax behind your computer. After all, stagnation is decline. Before you know it, your webshop will snow under the many suppliers of products you sell. So time for action. You can read here how to bring your webshop to the attention and take it to a higher level.
Tip 1 - Networking via social media
Where you (very) previously advertised in regional newspapers, you now naturally do so digitally. With Instagram, Facebook and Tiktok and other media you can reach a large audience. See where your audience is and make sure you use the channels that suit you and them. You can organize fun giveaways there, for example. Then promote it considerably so that several people become familiar with your webshop. Don't forget to share something about yourself now and then so that people also get to know the face behind the company. This creates a bond that makes people more inclined to order from you. After all, they already 'know' you a bit and that inspires confidence.
Tip 2 - Make sure your webshop is always up-to-date
Almost nothing is so annoying that, after an order, you have to let the customer know that something is no longer in stock. Therefore, make sure that your webshop is always up to date. Do you have a product temporarily out of stock? Mention that and give an indication when it will be back in stock. If it is no longer available at all, offer a good alternative. This way the visitor always knows where it stands. Post current images of a product with the correct product descriptions such as colors, dimensions and material. This prevents disappointments later on.
Tip 3 - Make a party of unpacking
Beautiful packaging ensures that a customer gets a happy feeling the moment the ordered item arrives. For example, have bags printed with a logo in which you pack the order. The bag will be used many times for other purposes, so that your logo of the webshop is also clearly visible to others. Or put a little extra in the order. Everyone likes to receive printed promotional gifts such as a pen, USB stick or a key ring. Be sure that they will order from your webshop again next time and that you will also be recommended to others.
Tip 4 - Ask for help
Is your webshop attractive and fast enough? Does your shop convert well? Is your branding okay? Of course you can't understand everything. If you want to get the very best out of your webshop, take a look at how SYSO can help you. Start Here .
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