Webshop Boef & Aap is a webshop and inspiration place. You will find development-oriented creative materials and toys to help 'stubborn and adventurous' children discover their talent. The statement of Boef & Aap : "A child who can be himself, who feels happy, who is proud of himself and who radiates. A child who is amazed by the world around him."
Miranda had been thinking about this idea for a while when she knocked on the door of Sell your stuff online. We asked if we could help her with brand new branding and a complete Shopify webshop. And or! We started working on new branding and a Shopify webshop .
Who is Rascal & Monkey?
Miranda Duijndam is a creative inspirer with a mission to help every child develop their talent. Miranda trained in Creative Therapy, was a social pedagogical employee and manager in childcare. She is the mother of three cool boys and now also the proud owner of the creative and adventurous webshop Boef en Aap.
Result
The result is a unique, super recognizable branding and smoothly functioning Shopify webshop. The three crooks and monkeys secretly symbolize Miranda's sons and all have their own adventurous and/or stubborn expression. Nice elements to play with in visual communication, something that Miranda has already mastered very nicely.
The webshop is with e-commerce software Shopify was created and grows with the needs of the company. Once set up, maintenance is easy and the shop itself can be adjusted and maintained.
Boef & Aap is unique in its kind and is now ready to take a nice place on the market. Miranda does this, among other things, with her participation in it Content coach program and a number of additional SYSO tools .
We asked Miranda from Boef & Aap a few questions
Why did you start Boef & Aap?
I started Boef en Aap because I want every child to be able to discover his or her talent. I believe that a child who has discovered his talent (unconsciously) has a foundation that he or she can return to for the rest of his or her life in good and bad times. I want to go on an adventure together with other adults who care about a child's development, so that children are fully inspired and stimulated to be busy in various creative forms, both indoors and outdoors. Boef en Aap is convinced that children who are allowed to be themselves will feel confident, will go through life happier and more carefree, will be proud of themselves and can shine, as a result of which they will inspire others and wonder about the world around them. around. I believe this can be achieved through creative and adventurous play in an inspiring environment.
What do you like best about the product in your shop?
I really love the tool belts with real children's tools. As a child wearing a tool belt you immediately feel very cool, the child can discover in a playful way how much fun it is to work with your hands. With real tools for children, a child is challenged to make a serious piece of work or construction. In addition, a child learns to deal with dangers, creativity is stimulated and self-confidence increases.
What made you decide to have your branding and webshop created online by Sell your stuff?
I came to SYSO through social media and started following Mariko's Q&As in the Facebook insiders group. I immediately had a good feeling with Mariko and liked that she could offer a complete package. Both the website and the branding. But I also started following SYSO's content coaching program. This complete picture ensures that I can step out into the world with my mission and company with a confident feeling.
May we know what your future plans are?
At the moment I mainly write blog articles to inspire parents and adults working with children, and we also sell supporting articles to encourage creative and adventurous play. It is my mission to help every child develop their talent through creative and adventurous play. The online store is a means that takes this a step further, but I hope to find collaborations with others who want to help me achieve my mission. My next step is to turn Boef en Aap into an online community, but the possibilities for achieving my mission are endless and I can't even imagine them myself.
👉 Are you also ready for a nice (re) branding ?
👉 Would you (also) prefer a new webshop ?
Would you recommend Sell your stuff online?
Absolutely, I had the wish in advance that the corporate identity of Boef en Aap should suit me as a person. Creative, stubborn and adventurous. See for yourself, I think it worked!
Is there anything else you would like to let us know? A tip for other entrepreneurs/pioneers?
I recommend that you first take a good look at the 'why' of your company. What is the reason you do what you do. So that you can then reflect this in the image of your company. Mariko and her team ultimately know how to translate this into branding better than anyone else.
💡 TIP : find your 'why' easily with our free downloadable One page business plan
Thank you Miranda
Thank you MirandaThank you for your trust in us. You gave us a cart blanche, which allowed us to give free rein to our creativity. It was a great fun project that we look back on with great pleasure. We wish you lots of fun and success with your super cool Rascal & Monkey. We follow!
