After years of working in the shopfitting and fashion industry, Charlotte's interest in sustainability and interior styling grew. She combined her sense of color and entrepreneurship with this and the TOFF label was born very logically. Something Charlotte had a crystal clear vision of and that's how she ended up at SYSO. With great pleasure we brought TOFF label to life with a fitting, stylish branding and a Shopify webshop that stands like a house!
What is TOFF label?
TOFF label is a brand and webshop specialized in handmade interior accessories where style and sustainability come together. Owner Charlotte offers trendy products with TOFF label such as modern candle holders and unique terrazzo accessories. Charlotte's passion for retail and interior, combined with her attention to sustainability, results in a collection that is both aesthetic and environmentally friendly. With every purchase at TOFF label you contribute to a greener future, because one tree is planted for every product sold. Discover the colorful and sustainable collection of TOFF label and beautify your interior with a positive impact.
Result
Building something from scratch is always a magical process. Because then there is often nothing, only the intentions and ideas of the client and that is exactly what I (Mariko) find great. To make a brand visual and tangible is an incredibly fun puzzle. As in this case of TOFF label. With the intake, a number of conversations and a mood board, we managed to capture the vibe and shape a brand that Charlotte can grow with for years.
At a branding project we always look very carefully at the current market. Who are the competitors and what do they do? It is important for a brand not to resemble the competition. Through a brand master plan we find out the goal, target group, mission, vision and core values and then we process these in the new branding. That is in short how you give a love brand charge.
The Shopify webshop
The webshop was built with Shopify , which in our opinion is the best SaaS e-commerce solution that grows with the company and is equipped with many automatic marketing options as standard. We chose the extensive and flexible theme that we could use in all directions. We kept the design calm and mainly in line with the designed TOFF label branding. Charlotte had beautiful photography made and so everything fit together like a beautiful puzzle. The result is a clear, modern webshop that grows with the company.
We asked Charlotte from TOFF label a few questions
When and why did you start your business?
I started my business on November 1, 2023, right after I had my last day of work at my then current employer at the end of October. I had not been in my place in the office position I had at the time for some time, this was clearly not for me. After a long " what do I want and what made me happy in all my previous work experiences" process, I came to the conclusion that this was going to be the business I dreamed of.
What do you think is the nicest product (category) in the range?
Ouch, that's tough. I really like the cake stands because they are utensils that really put on a show in company at birthdays. But I also think the candlesticks are really cool to make and to look at because I can go in endless directions with them in the design.
What made you decide to hire SYSO?
I came across SYSO on social media and it effectively identified the pain points I was facing in the challenge of starting a webshop. This was immediately the right party for me to support me. I kept it in mind and when I was ready, I requested an introductory meeting. The click felt good and the rest is history! :)
What are you most happy about when it comes to the new branding and webshop?
I think the logo . It is original and striking, very important in this time where more and more can be found on the market. With the knowledge and creativity this was created thanks to SYSO. A design that I hoped for.
Can we know what the future plans are?
I find it very exciting to say haha but my goal is to also go offline and end up in stores with my products. My dream is also to have a shop-in-shop at Loods5 with TOFF Label. Hopefully I can hire someone in the future to support me in things where my expertise is less extensive, so that together we can take TOFF Label to a higher level.
Would you recommend SYSO?
Yes, indeed! This is not a cheap ass sales pitch, but SYSO is the right place for you if your webshop could use a boost, or if you are starting from scratch like me. I personally found the communication very pleasant, short lines and Mariko has the right advice for everything thanks to her knowledge.
