After years of working in the shop design and fashion industry, Charlotte's interest in sustainability and interior styling grew. She combined her sense of color and entrepreneurship and thus the very logical TOFF label was created. Something that Charlotte had in mind was crystal clear and that is how she ended up at SYSO. It was with great pleasure that we brought TOFF label to life with appropriate, stylish branding and a Shopify webshop that is rock solid!
What is TOFF label?
TOFF label is a brand and online store specialized in handmade interior accessories where style and sustainability come together. Owner Charlotte offers trendy products such as modern candle holders and unique terrazzo accessories with the TOFF label. Charlotte's passion for retail and interior design, combined with her attention to sustainability, results in a collection that is both aesthetic and environmentally friendly. With every purchase from TOFF label you contribute to a greener future, because one tree is planted for every product sold. Discover the colorful and sustainable collection of TOFF label and embellish your interior with a positive impact.
Result
Building something from scratch is always a magical process. Because then there is often really nothing, only the intentions and ideas of the customer and that is exactly what I (Mariko) think is great. Making a brand visual and tangible is a very fun puzzle. This is also the case with TOFF label. With the intake, a number of conversations and a mood board, we managed to capture the vibe and shape a brand that Charlotte can grow with for years to come.
At one branding project, we always look very carefully at the current market. What competitors are there and what do they do? It is important for a brand not to resemble its competitor. Through a brand master plan we identify the purpose, target group, mission, vision and core values and we then incorporate these into the new branding. That, in short, is how you give a love brand charge.
The Shopify webshop
The webshop is built with Shopify , in our opinion the best SaaS e-commerce solution that grows with the company and is equipped with many automatic marketing options as standard. We opted for an extensive and flexible theme that could go in any direction. We kept the design calm and especially in line with the designed TOFF label branding. Charlotte had beautiful photography taken and the whole thing fit together like a beautiful puzzle. The result is a clear, modern webshop that grows with the company.
We asked Charlotte from TOFF label a few questions
When and why did you start your business?
I started my company on November 1, 2023, immediately after I had my last working day at my then current employer at the end of October. I had been out of place for some time in the office position I was in at the time, this was clearly not for me. After a long " what do I want and what made me happy in all my previous work experiences" process, I came to the conclusion that this was going to be the company I dreamed of.
What do you think is the best product (category) from the range?
Wow, difficult. I really like the cake stands because they are utensils that really put on a show in company at birthday parties. But I also find the candlesticks very cool to make and to look at because I can go in endless directions with the design.
What made you decide to hire SYSO?
I came across SYSO on social media and it effectively identified the pain points I encountered in the challenge of starting an online store. This was immediately the right party for me that could support me. I kept it in the back of my mind and when I was ready, I requested an introductory meeting. The click felt good and the rest is history! :)
What are you most happy with when it comes to the new branding and webshop?
I think it's the logo . It is original and striking, very important in this day and age when more and more can be found on the market. This was created thanks to SYSO's knowledge and creativity. A design I was hoping for.
May we know what the future plans are?
I find it very exciting to say it haha, but my goal is to also go offline and get my products into stores. My dream is also to have a shop-in-shop at Loods5 with TOFF Label. Hopefully in the future I can hire someone to support me in things where my expertise is less extensive, so that together I can take TOFF Label to a higher level.
Would you recommend SYSO?
Of course! This is not a cheap ass sales pitch, but at SYSO you have come to the right place if your webshop could use a boost, or if you are starting from scratch, just like me. I personally really liked the communication, short lines and Mariko has the right advice for everything thanks to her knowledge.
