As much as we enjoy restyling logos, designing and building a branding from scratch is always something special. Often there is only an idea for the company and perhaps a vague color preference. Then it is incredibly fun to make the whole thing clear with a clear goal, mission, a vision and to make the target group visible. We do this with a well-considered brand master plan. If that is correct, the design follows and that is possibly an exciting project. Because that is what potential customers will see, they decide in a split second whether the company appeals to them.
And so Nei voor Mij came our way, looking for a face of its own, and we were allowed to think along with Milou from scratch. This is the result.
What is Nei to Me?
Nei voor Mij , founded by Milou Dulos, is a practice that focuses on energetic therapy and lifestyle coaching. With a focus on NEI (Neuro Emotional Integration), Milou helps mothers and children to regain balance and offers training for future therapists. Our branding process for Nei voor Mij aimed to clearly communicate the unique values and services of Milou's practice. We created a brand identity that exudes peace, balance and empowerment, perfectly matching her holistic approach to health and well-being.
In a branding project we always have a conversation first, then an online intake (questionnaire) and then we create a brand master plan and mood board. We discuss both with the client, remove what is less appealing and add where necessary. Eventually a solid starting point is created and we get to work.
Result
The result for Nei voor Mij is a fresh logo, colour palette and brand board. Milou immediately had lemons in mind and also the statement: "When life gives you lemons, make lemonade". We have chosen an abstract translation of this in different colour variations. This way Milou can vary in her communication. The logo is also small, very recognisable and readable. Moreover, the look & feel is completely different from that of her competitors, something that is of course also very important if you want to claim a good position in the market.
We asked Milou van Nei a few questions for Me
When and why did you start your business?
I officially started my business on January 1, 2024. After a long run-up, I already started developing my brand in April last year. I had photos taken and was looking for someone for my website. I ended up with you where it turned out that the reason why I started my business, I shared with Mariko. Namely the chronic migraine. In recent years I have had an enormous search, just like every patient with chronic migraine, for the solution. With a combination of lifestyle and NEI therapy I have found it for myself. My medication could be reduced and I can say that I can lead a healthy life. This was the great motivation for me to support other people in their health. So many misunderstood complaints and people who have been looking for the solution for years. I firmly believe that people can heal themselves when they start their own process.
What do you like most about what you do?
What I enjoy most is giving people a new opportunity in their lives, namely a healthy life.
What made you decide to hire SYSO?
I chose SYSO because I felt connected to Mariko and I was taken step by step through my own process, who am I? What do I want to radiate? I am most happy with my fresh and healthy appearance of my branding. Working with the Biotensor is new to many people and perhaps exciting. I work with the subconscious. My focus is really on health and helping people to get to know themselves and what your unique body needs. This came across very well with the branding.
Would you recommend SYSO and why?
I would definitely recommend SYSO because it is such a complete picture that you get. And help to get started. To understand how it works and what you have to do with a new company. It makes it easier to continue and it gives you a push in the right direction. I am very grateful for that.
May we know what your future plans are?
In the future I see myself as many people as possible following my trainings and courses both online and live. I would like to create a lot of depth where people really dive into the depths of their health. For now I am working on getting everything online so that as many people as possible can use what I believe in so much.
Thank you Milou!
I continue to find it special that we found each other through chronic migraine and I find it very admirable that your company also emerged from this, as it were. It was nice to see that you knew what you wanted and that we were still given the freedom to give you direction. It is beautiful what you do and I wish you much success with No to Me and helping others!
